WriteSpark

FEBRUARY 18, 2009

Content Marketing. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.   Forrester Research: Download slides and listen to the webcast about this survey.  Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

Marketing Insider Group

MAY 17, 2012

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” I have to say I have been following Scott since I first joined Twitter in 2009. We all create stories and content but much of it is “frequently futile.” And now content needs to be mobile-friendly.

Tips 100

Tips Webcast Social Media Mobile Marketing 100

The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

markempa

MARCH 30, 2007

« Webcast: How to Precisely Define a "Lead" Before Marketing Begins | Main | On building targeted lists for B2B Lead Generation Programs » Now Announcing the "Start With A Lead" Podcast Show I am pleased to announce that Ill be hosting a new podcast show called "Start with a Lead" debuting in April.

Lead Generation 120

Lead Generation B2B Thought Leadership Leads Lead 120

markempa

JUNE 7, 2005

He writes, "One of the best ways to pre-qualify your leads is to work off a list of those contacts that have subscribed and clicked thru on the content of your email newsletter marketing efforts. I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Apart from using email for customer communications, the respondents gave their highest rankings to the corporate Web site, social media, and custom content.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

markempa

AUGUST 30, 2007

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

NOVEMBER 10, 2005

» Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. For lead generation, the concept of thought leading content should go beyond the website. Relevant content is key. Relevant content is key.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. write compelling website content Advice on writing content which will best optimise your website for search engine traffic and be compelling for visitors. only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

markempa

DECEMBER 6, 2006

So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. Ive often talked about how marketers can reuse content for lead nurturing. So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JULY 28, 2006

Their results show that thought-leading content thats educational in nature performed best as a call to action. MarketingSherpa: Best & Worst Lead Generation Offers for 2006 If youre interested, I also highlight how thought leading content influences the lead generation process here and here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 10, 2006

The content flows logically, escalating from fundamentals to tactics and development." The content flows logically, escalating from fundamentals to tactics and development." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Read the entire summary and review.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. We’ve found that when you send educational content of any kind, it’s important to followup with a human touch; namely, followup phone calls. Can you send them other relevant and educational content?

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

MAY 23, 2005

« Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds. RSS and Atom Syndication feeds are special files used for syndicating the content of a weblog. Dont know what a RSS feed is yet?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 27, 2006

I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog. I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JANUARY 4, 2006

Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of careful planning and development, good content, and great orchestration. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Connect sales and marketing metrics together. Focus on the data points you REALLY need to measure in your CRM.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

APRIL 6, 2006

Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule.

Lead Generation 120

Lead Generation Generation BtoB Leads 120

markempa

NOVEMBER 9, 2005

« Podcast: How to Nurture Leads | Main | Winning the Complex Sales Cycle with Thought leading Content » B2B Lead Generation Blog Adds FeedBlitz for Email Notification I have an announcement for readers who use Bloglet to get email notification for the B2B Lead Generation Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 21, 2007

Create a plan to add value every time you touch your future customers with relevant ideas, content and resources. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Develop a lead generation calendar - Map out your activities for each month and then really follow it! Youre not in it for the big hit.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. I’ve found that creating good content doesn’t require a lot of budget but it definitely requires time, a desire to learn, and a willingness to teach others what you’ve learned. It must be relevant!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth Lead Scoring 120

markempa

JUNE 16, 2006

David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog. David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog.

PR 120

PR Lead Generation Rules Generation 120

markempa

NOVEMBER 8, 2005

Nuts and bolts of contact frequency and content. Nuts and bolts of contact frequency and content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Show Agenda Why lead nurturing is such a hot topic. Who owns the lead nurturing process. Three key elements of a lead nurturing program.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JULY 13, 2006

An excellent way to reach people early is by developing thought-leading content. Yet most companies lack thought provoking, educational content; instead, they emphasize sales content. Sales content is most relevant in the later stages of the buying process. Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MAY 18, 2007

Strategic accounts: Can you develop content and lead generation events with your existing customers as references (ambassadors) to your audience? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Determine an answer to the question: What is the life cycle of a lead?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MAY 25, 2005

Although his post is poorly formatted, as one huge paragraph, the content is good. Although his post is poorly formatted, as one huge paragraph, the content is good. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

JUNE 9, 2005

« Using thought leader content as a lead generation tool | Main | Why dont sales people update the CRM and what can be done about it? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

AUGUST 11, 2005

Grams, suggests that marketers may want to rid their sites of registration pages for their “juicy” content. Using though leading content to generate more leads If you use webinars as part of your lead generation mix, you might want to read my post " Tips for generating better ROI from webinars. Do you agree with him?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Don't miss these great opportunities to build marketing content. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100