Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. The Content Marketing Playbook. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Tags: Best.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Tags: Best.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Brightedge

MARCH 31, 2022

Another variation of this myth runs along the lines of “just focus on creating great content” or “SEO doesn’t matter anymore.”. Short Content Doesn’t Rank. Google hasn’t only said that length is secondary to quality ; it may soon start actively depreciating sites built on unnecessary “fluff” content. In other cases, it’s not.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

LeadSloth

MARCH 15, 2009

Leveraging user-generated content. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Email Analytics. Integrating web & email analytics for better conversion. Email design. Mobile email marketing.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Webbiquity

APRIL 29, 2010

How can you make WordPress easier to use for non-technical content contributors? A great list, though some promote use of the insidious nofollow tag. An outstanding list of tips and plugins to make the use of WordPress as a CMS easier for non-technical clients or content contributors. Share it on StumbleUpon. Share this on Mixx.

Tools 100

Tools Tips SIC Best Practices 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Ambal's Amusings

OCTOBER 9, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. The 4 Step Content Strategy Program - Content Strategy Simplified. Content strategy is not easy. Tags: Other. Author : Joe Pulizzi.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

NuSpark Consulting

MAY 5, 2012

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework. All content needs to be original.

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. Must-have features your website is missing by iMedia Connection. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. May 28, 2009. February 16, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Parse.ly

APRIL 6, 2020

When we created Parse.ly, we made a bet on a new era of content. Digital content — rather than being an afterthought for some businesses — is now the primary way humans are finding and sharing information at scale. Weekly traffic to content for Parse.ly Making Content Conversions free. can do to help.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. IT marketers meeting buyers' online content needs. October 2009 Online Marketing News. September 2009 Online Marketing News. August 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Webbiquity

MAY 18, 2010

A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic? Web Analytics and Segmentation for Better Conversion Optimization by SEOmoz. Tweet This!

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

APRIL 5, 2010

SideWiki changes everything by The Digital Content Blog. Tags: Interactive PR blog pitching blogger outreach Conversation Agent Dave Fleet Jeremy Porter Mashable PitchEngine PR 2.0 Ann Pruit offers tips for maximizing the impact of online PR ranging from providing journalists with tips and insights to creating seasonal angles.

PR 100

PR Blogger Outreach Best Practices 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Need Content? There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? What exactly is “Web 3.0?&# Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

KoMarketing Associates

FEBRUARY 21, 2012

What Title Tags and Meta Descriptions Are and How They Matter. Year : 2009. Year : 2009. An Introduction to Title Tags. Key Takeaways from Video: An Introduction to Title Tags. Incorporating Keywords in Your Website Content. Examples of How Content Affects Search Results. Views : 10,000+. Length : 1.5

SEO 120

SEO Video Marketing Wikipedia Link Building 120

The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. Rich Media and Video templates in display ad builder by Inside AdWords. Tweet This!

Adwords 100

Adwords Tips PPC Tactics 100

The Effective Marketer

APRIL 6, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Webbiquity

JANUARY 10, 2010

Advising b2b bloggers on the use of Twitter, Doug writes “Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. What’s a Retweet? by Social Media Today. 5 Twitter Tools to Help You Manage Unfollowers by WebProNews. It’s all about the engagement.&#.

Twitter 100

Twitter Tactics Tools Tips 100

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. You can follow any responses to this entry through the RSS 2.0

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

OCTOBER 22, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Ambal's Amusings

NOVEMBER 4, 2009

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Read on for eight tips on how to ready your content for the holiday season. Think of ways you can package your content so that it becomes a gift or a special offer. Tags: Tips and Techniques. Wrap up a gift. Happy Holidays!

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

The Effective Marketer

AUGUST 23, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

AUGUST 2, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

The Effective Marketer

FEBRUARY 10, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100