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MarketingSherpa’s Email Summit 2009

LeadSloth

The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Combining List- and Trigger-Based Campaigns. Email Analytics.

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How to maximize sales during the world’s largest shopping event – Singles’ Day

DotDigital

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Segmentation and personalization . We all know relevancy and personalization drive customer loyalty. Segmentation allows you to deliver targeted messages to specific audience groups.??Cross-tracking Cath Kidston 11.11

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2010s to now: Email design trends that survived the test of time

Litmus

During this decade, a lot of things took off: segmentation, personalization, email automation, compliance (like GDPR), accessibility, and much more. Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. This set the stage for email marketing as we know it today.

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Optimize Lead Nurturing Through Personalized and Relevant Communications.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

The key to Net-Results’ approach is to build everything around segments. Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments.

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Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Adobe Experience Cloud Blog

This means email marketers must rely on smart segmentation, intelligent content strategy and the discipline to match message cadence to the needs of different subscribers. . Consider these strategies for creating a better subscriber experience: Customize content that is regularly consumed on mobile devices. Keep it brief.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. The technology appears useful at both ends of this spectrum.