Remove 2009 Remove Content Remove Relevance Remove Segmentation Remove Trends
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2010s to now: Email design trends that survived the test of time

Litmus

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

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It Might Be Time to Make Age One of Your Segmentation Criteria

NuSpark Consulting

Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. So a one-size-fits-all approach to distributing content will likely fall flat in one group or the other.

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How to maximize sales during the world’s largest shopping event – Singles’ Day

DotDigital

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Segmentation and personalization . We all know relevancy and personalization drive customer loyalty. Segmentation allows you to deliver targeted messages to specific audience groups.??Cross-tracking Cath Kidston 11.11

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The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. Users can vote on the quality of answers, pushing the best and most relevant ones to greater visibility.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Yes, looking at different email marketing metrics is good to give you and your team an overall sense of how others are doing and also to spot trends but you should set your goals based on your overall objectives and historical performance. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. Automatically.”