Remove 2009 Remove Content Remove Relevance Remove Segmentation
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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

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It Might Be Time to Make Age One of Your Segmentation Criteria

NuSpark Consulting

Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. So a one-size-fits-all approach to distributing content will likely fall flat in one group or the other.

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MarketingSherpa’s Email Summit 2009

LeadSloth

Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Leveraging user-generated content. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Email Analytics. Email design.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

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How to maximize sales during the world’s largest shopping event – Singles’ Day

DotDigital

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Segmentation and personalization . We all know relevancy and personalization drive customer loyalty. Segmentation allows you to deliver targeted messages to specific audience groups.??Cross-tracking Cath Kidston 11.11

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The Absolute Guide to B2B Advertising on Quora

Oktopost

B2B buyers are increasingly using social media and user generated content to research their major purchases. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews. This presents B2B marketers with a new playground.

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10 Ways to Optimize Your Lead Conversion Rate

markempa

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009.