Ambal's Amusings

OCTOBER 16, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Content Marketing Secrets. Russel Sparkman is creating an interesting series of articles on Content Marketing Secrets. Author : Russell Sparkman.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. The Content Marketing Playbook. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

ClearVoice

APRIL 20, 2021

So many aspects of SEO rely on content these days. If you want non-branded organic visits, content is going to be your number one traffic driver. While local SEO relies on its own set of tactics and strategies, it can also be grounded in content, just like SEO for any other non-local business. Google My Business.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Content Standard

JULY 23, 2015

It is unlikely that you’re thinking, “Wow, that is some great digital publishing.” Anyone in content marketing has heard about user experience and the ways to create the perfect blog post through enhanced digital publishing. Creating That Perfect Post. Bring on the Bold Hue, But Leave out the Yellow.

Design 40

Design Click Rate Studies Traffic 40

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Related posts: A Checklist for 2009 Content Marketing Plans.

Planning 100

Planning Marketing Plans Content Marketing Content 100

Exo B2B

FEBRUARY 27, 2020

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year , every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. This method was equivalent to seeing only old content on blogs in the long run. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Savanta

JULY 14, 2014

Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. The B2B Barometer is published by Circle Research , the BMC and the IDM. Guess what it was five years ago in Q2 2009? Yup, 39%.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

Convince & Convert

MARCH 30, 2015

There is a ton of content out there on best practices and “here’s how to win.” ” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.” Then, they also publish the audio and do a write-up.

Rules 140

Rules Content Paid Search Agency Viral Marketing 140

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

markempa

JULY 10, 2006

« Closed Loop Feedback: The Missing Lead Generation Huddle | Main | Sales Leads Are Too Valuable For Sales People Alone » BeTuitive Publishing Book Review Each month, one of the folks over at BeTuitive Publishing writes a business book summary and review that is included in their newsletter and blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. IT marketers meeting buyers' online content needs. October 2009 Online Marketing News. September 2009 Online Marketing News. August 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

Curation 89

Curation Marketing Automation Services Content SMS 89

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. “I think we started back in 2009 with Version 5,” said Camirand, “so it’s been a while.” ” Down the road?

CMS Development 73

CMS Development Industry CMS Marketing & Strategy Multi-Channel 73

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. The rise in social media channels.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. Short Content Doesn’t Rank. Google Search Guidelines are easily accessed on the web.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such. Who qualifies?

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. On top of getting to honor their work, we always see a bump in website traffic during nominations and after the list is published, and find that many new members discover our community thanks to this list.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc. Andrew Lolk.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Channels, strategies and content. And in this area, the Content Marketing Institute and HubSpot are kings! The post Social media in B2B: from platforms to content… Ten years later.

Social Media 53

Social Media Emarketing Forrester Media 53

Hubspot

APRIL 9, 2021

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. Publishers – i.e., the owners of the webpages and mobile apps on which ads are displayed – typically charge for every 1,000 impressions the ad gets. A user visits a publisher's site. Better Tracking.

Cost Per Thousand 81

Cost Per Thousand Ad Exchange Work Management Mobile Advertising 81

nDash

NOVEMBER 13, 2018

For content marketers, that meant straying from written content in favor of video, audio, and the revolving door of social media trends. But that doesn’t mean more traditional forms of content are dead. Written content isn’t going anywhere. Don’t be a Content Marketing Goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

DivvyHQ

OCTOBER 3, 2018

Here we prescribe eight books to the modern content marketing leader. 8 Books Every Content Marketing Leader Should Read (Or Reread) This Year. What makes “The Culture Code” a must-read for content marketing managers? Content Strategy for the Web (2nd Edition). Praise for “Content Strategy for the Web”.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Webbiquity

APRIL 5, 2010

This is Avangate’s Top 50 press release submission list, the most trusted sites where you can publish a press release, all of them free of charge. SideWiki changes everything by The Digital Content Blog. 50 Free Press Release Submission Websites by Internet Marketing. 15 Online Press Release Distribution Sites by sitepoint.

PR 100

PR Blogger Outreach Best Practices 100

Contently

SEPTEMBER 16, 2016

My time as a researcher may be over, but I still rely on many of the same skills now that I help manage Contently’s editorial services. If you’re a content marketer, you need someone like me on your team—someone who inhaled Nancy Drew books as a kid, solves mundane mysteries, and likes to get to the root of things.

Content Marketing 60

Content Marketing Work Management Marketing Management Content 60

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Need Content? There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. That’s why I wrote a comprehensive guide to help you in your email selection process. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

DECEMBER 31, 2018

This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

nDash

SEPTEMBER 30, 2021

Quora: Founded in 2009, Quora is a question and answer-based website where users search for and obtain information. For example, Medium is for blog-style content, while Quora features questions with threaded answers. How Often Should You Publish on Medium? Before doing that, let’s look at definitions for these sites.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

ClickZ

APRIL 21, 2021

I have been consistent and tenacious with my content and online presence, and people remembered that. Every time I created a piece of content over the years, I was making a deposit into an insurance policy for my career. Content is the fuel for your personal brand. I started blogging in 2009. Zig when others are zagging.

Personalization 122

Personalization Brand Identity Branding Consulting 122

Ambal's Amusings

NOVEMBER 4, 2009

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Read on for eight tips on how to ready your content for the holiday season. Think of ways you can package your content so that it becomes a gift or a special offer. Wrap up a gift. Help people stop binging.

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100