WriteSpark

FEBRUARY 18, 2009

Content Marketing. Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Studies. Sales Materials. White Papers. Working with Writers.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

SEPTEMBER 16, 2009

In October 2009, the U.S. These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

DECEMBER 8, 2009

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

NOVEMBER 11, 2008

Content Marketing. Social Media. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. Case Studies. Sales Materials. White Papers. Working with Writers.

Conference 120

Conference Copywriting Copyright Case Study 120