Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. What I found was somewhat contrary to conventional content marketing practices. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. What I found contradicts the rules of content marketing as practiced today. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Vidyard

FEBRUARY 10, 2021

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. Interviews are the best way to get information straight from the horse’s mouth. Some interviews allow access to people and information that might otherwise stay behind closed doors. Podcasts 3.4

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Customer Experience Matrix

SEPTEMBER 1, 2009

The key to Net-Results’ approach is to build everything around segments. Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Webbiquity

FEBRUARY 14, 2010

. “Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful. Buyers no longer rely on sales people for basic information or exploratory “consultation.&# The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. trying to get at information, oops scratch that b. then getting the information out.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. to segment and target relevant markets. March 20, 2009 1:17 PM Kenji said.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Martech Advisor

DECEMBER 6, 2019

Table of Content. This is how different departments in an organization are impacted by calculating CLV: Marketing: Are the current marketing spends and channels justified and relevant to bring in new customers as well as offer enough for existing customers? For example, did you know that Facebook turned profitable in 2009?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Adobe Experience Cloud Blog

JULY 7, 2010

Email is great for that – use it to solve a problem, ignite new ideas, fulfill a promise, share interests, release information, make it easy to buy and build a relationship. Consumers check their inbox first for alerts, offers and information. . Streamline the content. Can you tell me what first attracted you to this industry?

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Velocity Partners

APRIL 16, 2024

As a disclaimer, Jon is a serial Velocity client, someone we’ve had a relationship with since 2009 when we supported him back in the day in producing the iconic Definitive Guide series for Marketo.) You’re famous for producing some of the longest form content of all time. JM: I don’t think long-form content works as well these days.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. EE09 Eloqua : Omniture: EVERY email must be personalized and relevant.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

JANUARY 28, 2011

Two years ago, 2009 was announced as the year of mobile marketing. “We know your check-in day and check-out date,” said Neal, explaining why Caesars offers relevant offers to its guests. For instance, the mobile service will send information about featured shows and dining options. Tie Your Business to Geo Fits.

Mobile Marketing 28

Mobile Marketing Hubspot Webinar Metrics Email Marketing 28

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Is anyone out there? Does anyone care? As I see it, there are 3 options here: 1.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

OCTOBER 23, 2013

Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Responsive design is an approach which automatically repackages website content to fit the device viewing it.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Here’s 6 ways to find the gossips in your midst: 1. online average of $79,000.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Inbox Insight

JANUARY 20, 2020

While it is important to treat each account as unique, they will all have fundamental similarities than can be used to align your approach and improve account segmentation: Industry. Without this insider knowledge, how can you be expected to customize messaging and personalize content to appeal to that particular account?

Account Based Marketing 67

Account Based Marketing Ideal Customer Profiles Sales Qualified Leads Top of Funnel 67

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : Right, yeah, it’s kind of hard to sift through… Social media just makes it so easy to put out information. This was magic to me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : Right, yeah, it’s kind of hard to sift through… Social media just makes it so easy to put out information. This was magic to me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. . A ppcues | Head of Content Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

APRIL 25, 2022

TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section). Do they have relevant experience in the industry you serve?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Hubspot

JUNE 5, 2014

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. That''s us trying our hand at audience segmentation. If only we had the power of Smart Content back then! 2009: The Year of the Software.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. March 2009. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” October 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content. See also her recent blog post Five B2B Marketing Surprises From 2009. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. are enabling and 2.)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128