B2B Lead Management Market Heats Up
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Here’s the problem.
The State of Lead Generation Today (with Jim Dickie of CSO Insights)
SEPTEMBER 27, 2011
Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, (6 out of 10 made quota in 2010) but 86% of companies are raising quotas in 2009. (95% of companies raised quotas in 2011.). But great content and process are needed too. The Fearless Competitor asked Jim about customer buying processes and matching content. If a salesperson talks about products or features — the customer says “Yes, I know.” We love your comments and appreciate it when you share our content on social networks. What do you think?
B2B Marketing Events Around The World - Mar 2011
B2B Ideas @ Work
MARCH 1, 2011
San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills. Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. Atlanta, GA: Guest speaker, Russ Umphenour, joined FOCUS Brands as CEO in 2009. March 1-2, TFM&A. March 2, Seth Godin.
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
Featured Sources. The following are the top items from featured sources based on social signals. But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer.