Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

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Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Several blog posts have foolishly been written about social media “killing&# email.

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Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. EE09 Eloqua : Omniture: EVERY email must be personalized and relevant.

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Martech Advisor

DECEMBER 6, 2019

Table of Content. This is how different departments in an organization are impacted by calculating CLV: Marketing: Are the current marketing spends and channels justified and relevant to bring in new customers as well as offer enough for existing customers? For example, did you know that Facebook turned profitable in 2009?

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Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. be authentic.

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The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

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Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Is anyone out there? Does anyone care? As I see it, there are 3 options here: 1.

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Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

OCTOBER 23, 2013

Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Responsive design is an approach which automatically repackages website content to fit the device viewing it.

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Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Well, we met with the growth team of Facebook. I have no brains or any of that, it was all luck for me. I had no clue how to market them. This was magic to me.

Work Management 40

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Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Well, we met with the growth team of Facebook. I have no brains or any of that, it was all luck for me. I had no clue how to market them. This was magic to me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Martech Advisor

MARCH 30, 2020

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. It then delves into content marketing, business blogging, and provides 57 blog post ideas.

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Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

APRIL 25, 2022

TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section). A Simple Hack to Combine Facebook Ads and Google Ads. *

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SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. . A ppcues | Head of Content Marketing. .

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Single Grain

JUNE 30, 2022

TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Programmatic ad agencies identify and target suitable prospects for your business via relevant searches. Strategic search for relevant keywords with a focus on conversion. Creation and optimization of relevant ad campaigns and ad copies. Let’s begin!

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SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

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Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. March 2009. October 2009. The Wall Street Journal said email’s era had ended thanks to Facebook. Why is email such a steady producer?

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RSS Paid Search Agency Social Media Email Marketing 128

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. Great stuff in the world of B2B Marketing for March 2010. Here’s what I found.

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Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. Because relevancy = respect. They are not a faceless heard.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. See also her recent blog post Five B2B Marketing Surprises From 2009.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Facebook Insights. Not having a content strategy is like playing baseball without the bases (envision people running everywhere.not a pretty site). Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JANUARY 9, 2013

This one provides that you're not already making the BIG mistake of not segmenting your list. You're segmenting your list, right?) 4) Prematurely Publishing Content. As a result, you publish something riddled with typos and grammatical errors, undermining the professionalism and credibility of your marketing content.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Webbiquity

APRIL 27, 2021

A few journalists, analysts, and business-book authors in any industry segment stood out. ” Slow speeds meant the vast majority of content was text (broadband access still hadn’t reached half of American homes as of 2006 ), but anyone with industry knowledge, insights, and opinions could now make their voice heard.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

JUNE 6, 2011

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Revolutionizing Communication.

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Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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Twitter CRM Business Paid Search Agency 145

Hubspot

DECEMBER 4, 2012

Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game.

Top of Funnel 28

Top of Funnel Budget Programs Sales Qualified Leads Sales Cycle 28

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. The secret sauce is being endlessly useful and hyper-relevant to customers.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. But now, even the best content is beyond the official SXSW boundaries. I maintain that QR codes will eventually be as huge in the U.S.

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Social Media Media Paid Content Conference 126

Martech Advisor

OCTOBER 14, 2019

Table of Content. This means, not only do you need to invest in technology to track customers / prospects at scale, you need the right technology to deliver more relevant and personalized customer experiences. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? What is Customer Experience (CX)?

Work Management 92

Work Management Marketing Management Design Examples 92