Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

OCTOBER 14, 2019

Table of Content. This means, not only do you need to invest in technology to track customers / prospects at scale, you need the right technology to deliver more relevant and personalized customer experiences. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Augmented reality for immersive demos and CX.

Work Management 92

Work Management Marketing Management Design Examples 92

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Great stuff in the world of B2B Marketing for March 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. . A ppcues | Head of Content Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Most sales tools offer immediate, tangible results- someone signs up for a demo, buys a product, or responds positively to your latest sales pitch. The more profiles engage with you, the more eyes will see your content.

B2B Sales 183

B2B Sales Twitter Zoominfo B2B 183

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. It all comes down to content (and creatives). Maybe sampling and demos on location will fit better.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Online Marketing Institute

DECEMBER 9, 2009

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads. Two developments seem to be coming together here - a) adoption of lead management platforms and b) increased focused on content marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 155

Social Media Media Paid Content Work Management 155

Sprout Social

JULY 25, 2016

One amazing way is to create strategic marketing alliances with other companies to help elevate your content and increase the reach of your campaigns. Co-marketing is the process of building strategic relationships with other entities, typically separate companies or organizations relevant to your own. What Exactly Is Co-Marketing?

Work Management 64

Work Management Brand Identity Branding Planning 64

Heinz Marketing

FEBRUARY 8, 2021

It’s about engaging with these modern buyers on their own terms, letting them be anonymous when they want to be anonymous, being really helpful and relevant when they’re ready, always based on trust. Get a demo, see, take a look at this thing. And as we all know, it’s bigger than just marketing. Matt: Yep.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). I mean content should be king, not one-liners on the likes of Twitter. link] unruh ann has a point – it's all about the content.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Hubspot

DECEMBER 4, 2012

Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game.

Top of Funnel 28

Top of Funnel Budget Programs Sales Qualified Leads Sales Cycle 28

Sprout Social

FEBRUARY 14, 2020

This approach creates maximum relevance for its audience–rather than trying to create multiple connections across diverse audiences, which often results in limited relevance and forgettable stories. View this post on Instagram. Millennials are at it again. ??. A post shared by Square (@square) on Aug 1, 2019 at 11:36am PDT.

Small Business Marketing 89

Small Business Marketing Budget Programs Loyalty Pricing 89

Webbiquity

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100