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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Emails and direct mail are fairly static while website content can dynamically change on the go. For example, you can create campaigns that ask a series of questions that builds a profile and creates a personalized knowledge library or demo for an individual based on their selections in a web session.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information.

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

They may be great technicians, but we need help when it comes to writing compelling content that drives leads.  I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.  An example of our SEO and content director integration is when writing meta tags and meta descriptions.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. All Rights Reserved.

Does Your White Paper Have a Call to Action? (My Guess: No)

Savvy B2B Marketing

One tenant of marketing is that all content should have a call to action. To be more relevant, consider two things: who your white paper is targeting and where it is meant to be used in the buying cycle. User buyer: This is the group that will be using the product, so they respond well to things such as demos and trials. So what did I find? What makes a good call to action?

Does Your White Paper Have a Call to Action? (My Guess: No)

Savvy B2B Marketing

One tenant of marketing is that all content should have a call to action. To be more relevant, consider two things: who your white paper is targeting and where it is meant to be used in the buying cycle. User buyer: This is the group that will be using the product, so they respond well to things such as demos and trials. So what did I find? What makes a good call to action?

5 Things You Should Know BEFORE You Write an eBook

Savvy B2B Marketing

On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Good eBook topics not only tackle customer-centric issues, but speak to relevant concerns at various points along the decision-making cycle, from initial research to closed contract. 2. Problems. Trouble. So boring.

5 Things You Should Know BEFORE You Write an eBook

Savvy B2B Marketing

On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Good eBook topics not only tackle customer-centric issues, but speak to relevant concerns at various points along the decision-making cycle, from initial research to closed contract. 2. Problems. Trouble. So boring.

ClickInsights: 3 important components that will make a great case study

Connect the Docs

Joe Pulizzi's and Newt Barrett's book Get Content. Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. All case studies are not created equally. Recommended Resources from Experts on Case Studies.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

affect content marketing? A. The more robust you can make the role, the more you'll be able improve the Web experience and tone and style of writing, the more relevant you can make your branding, and the more you can improve sales readiness and optimize the marketing mix. These factors influence the depth and breadth of the content. You need to develop valuable content.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

affect content marketing? A. The more robust you can make the role, the more you'll be able improve the Web experience and tone and style of writing, the more relevant you can make your branding, and the more you can improve sales readiness and optimize the marketing mix. These factors influence the depth and breadth of the content. You need to develop valuable content.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential. Content Marketing and the Forgotten Sales Professi.

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Once you’ve gotten a person’s attention, be sure to nurture that relationship like you do for any reporter relevant to your space. If the blogger is local, have an open door policy to visit your offices, give in-person demos or just have coffee. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Blogger Social 2008.  .

On Lead Qualification: Turning Web Inquiries into Viable Sales Leads

B2B Lead Generation Blog

A common lead generation practice using B2B inbound marketing includes offering whitepapers, demos, trial software, or other content assets in exchange for registration information. Using these channels to nurture web registrants, learn more about each one, and then provide personalized and relevant information over time. The problem is that many marketers immediately turn these form registrations (aka web inquiries) over to the sales team as "leads." I’ve already written about why lead quality should be emphasized over quantity. Otherwise it might be overkill.

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. Take a look at this: (Click here if you can’t see the IKEA Augmented Reality demo ). 9. Why is this hot now? This is a rule.

The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent.

Junta 42

Advertising can work, but more and more will be in the form of content and storytelling. If our advertising must be relevant and opt-in, great content is the only way. Ultimately, they are pitching the product the entire time - two minute product demos of their blenders in action - but they do it in such an entertaining way that you never feel like you are being sold. The story needs to be relevant at all times. Remember that your customers won't search through your irrelevant content to get to your relevant content. Ads go unsold.

B2B Lead Management Market Heats Up

delicious b2bmarketing

But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Two developments seem to be coming together here - a) adoption of lead management platforms and b) increased focused on content marketing. Here’s the problem. Michael A.

Understanding the Value of Your B2B Newsletter

Modern B2B Marketing

  This will help you understand what information was the most relevant.   You may also want to look at the number of people that clicked at articles in the newsletter versus other calls to action like watching a demo or calling a sales rep.    If you are gaining and losing many people every time you send out a newsletter it may be because the content isn't what readers expect or that it doesn't convey useful information.    The higher the score the more relevant the newsletter may have been to your target demographic.

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Modern B2B Marketing

Tradeshows, industry associations, and seminars all remain relevant. So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. also tried to give the content a point of view/personality and accelerated our customer evidence initiatives, providing proof points to the benefits we were conveying. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. Q: What is ShipServ's go-to-market strategy? We have two basic revenue streams.

What's the Deal With This Whole 'Context Marketing' Thing?

Hubspot

Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game. pretty cool, eh? 2) Dynamic Email Content and Workflows.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential. Content may indeed be King to the Internet fueled buying cycle.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Or that 73% of U.S. And 73% of U.S.

The 11 Twitter Tools and Apps I Use Every Day in 2011

WindMill Networking

This means that I need a separate Twitter client for mobile, for which I have been a happy and loyal HootSuite user from 2009 to the present 2011. Content Curation Content curation is an essential part of social media marketing, especially from a B2B perspective. There are many ways of finding content to curate that I and my good friend Aaron Lee have blogged about in the past.

87 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation. CONTENT MARKETING.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence.

Stats 18

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation. CONTENT MARKETING.

Stats 56

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation. CONTENT MARKETING.

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Is that a good thing? My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Take a quick poll.

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Content Marketing and the Forgotten Sales Professi. They do if they are.

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. navigation, placement of content, imagery, etc.)

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Rule #2: Content comes before redesigning your website Avoid the site redesign cycle of frustration by first developing a clear game plan for creating or repurposing existing content for the new site.

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. navigation, placement of content, imagery, etc.)