| |  2009 + Content + Demo + Relevance | 47 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING AUGUST 26, 2009  Need Content? 20 Formats to Consider Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. | SAVVY B2B MARKETING AUGUST 26, 2009  Need Content? 20 Formats to Consider Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. | | | | | |
| SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) One tenant of marketing is that all content should have a call to action. To be more relevant, consider two things: who your white paper is targeting and where it is meant to be used in the buying cycle. User buyer: This is the group that will be using the product, so they respond well to things such as demos and trials. So what did I find? What makes a good call to action? | SAVVY B2B MARKETING OCTOBER 27, 2009  How to Squeeze the Most Life from Your Content Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. Because prospects can easily access content via the Web, they largely forgo direct interactions with B2B companies until late in the buying process. As a follow-on to its survey, Bulldog Solutions produced a Webinar entitled How to Cure the Content Headache. | | | | | | | | | |
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MARKETING INTERACTIONS | TUESDAY, OCTOBER 20, 2009 Create Content to Engage Early-stage Leads
Most B2B companies have lots of content for late-stage buyers. This includes data sheets, solution briefs, technical white papers, online demos, etc. If you evaluate your website content, you’ll likely see most of your content oriented around your product offerings and solutions. The gap I see most often is a lack of early stage content that develops a relationship from the start of the buying process and primes your prospects for that later-stage interest. Early stage content is not about your product. Whatever their situation, they’re dealing with it. MORE >> -
JUNTA 42 | MONDAY, AUGUST 24, 2009 The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent.
Advertising can work, but more and more will be in the form of content and storytelling. If our advertising must be relevant and opt-in, great content is the only way. Ultimately, they are pitching the product the entire time - two minute product demos of their blenders in action - but they do it in such an entertaining way that you never feel like you are being sold. The story needs to be relevant at all times. Remember that your customers won't search through your irrelevant content to get to your relevant content. Ads go unsold. MORE >> -
CONNECT THE DOCS | THURSDAY, SEPTEMBER 10, 2009  ClickInsights: 3 important components that will make a great case study
Joe Pulizzi's and Newt Barrett's book Get Content. Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. MORE >> -
SAVVY B2B MARKETING | MONDAY, AUGUST 3, 2009  5 Things You Should Know BEFORE You Write an eBook
On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Good eBook topics not only tackle customer-centric issues, but speak to relevant concerns at various points along the decision-making cycle, from initial research to closed contract. It can be as hard as a direct offer, as soft as an invitation to continue the conversation on a blog or via Twitter, or something in-between, such as an invitation to participate in a webinar or demo. Problems. Trouble. So boring. MORE >> -
SAVVY B2B MARKETING | MONDAY, AUGUST 3, 2009  5 Things You Should Know BEFORE You Write an eBook
On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Good eBook topics not only tackle customer-centric issues, but speak to relevant concerns at various points along the decision-making cycle, from initial research to closed contract. It can be as hard as a direct offer, as soft as an invitation to continue the conversation on a blog or via Twitter, or something in-between, such as an invitation to participate in a webinar or demo. Problems. Trouble. So boring. MORE >>
- Does Your White Paper Have a Call to Action? (My Guess: No) SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
- B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 9, 2009
- SEO, Meta Descriptions, Content, and Generating Leads NUSPARK | SATURDAY, MAY 5, 2012
- Using Content to Move Prospects Forward in the Sales Cycle INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 5, 2010
- Five Reasons You May Not Be Spending Enough on Content Marketing TOM PISELLO | MONDAY, NOVEMBER 29, 2010
- Understanding the Value of Your B2B Newsletter MODERN B2B MARKETING | MONDAY, JULY 27, 2009
- Sales Executive Enablement Summit - Jeff Summers MARKETING INTERACTIONS | FRIDAY, OCTOBER 9, 2009
- B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ MODERN B2B MARKETING | MONDAY, JULY 20, 2009
- Why APIs Matter LOOPFUSE | WEDNESDAY, JULY 14, 2010
- What's the Deal With This Whole 'Context Marketing' Thing? HUBSPOT | TUESDAY, DECEMBER 4, 2012
- Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1 WEBBIQUITY | MONDAY, NOVEMBER 28, 2011
- 5 Rules of Website Redesign for Engaging Engineers and Industrial. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 23, 2010
- Tom Pisello: The ROI Guy: The End of Marketing as We Know It. TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
- Successful Industrial Websites Require Part DiY and Part. INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 15, 2010
- Technologies are no longer the great disruptors; the consumer is. E-STORM | FRIDAY, MARCH 4, 2011
- Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness THE ROI GUY | MONDAY, OCTOBER 11, 2010
- Five Reasons You May Not Be Spending Enough on Content Marketing THE ROI GUY | MONDAY, NOVEMBER 29, 2010
- Q&A with Laura Ramos – Part 3: Implementation & Keys to Success LOOPFUSE | TUESDAY, APRIL 13, 2010
- Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
- #1 CEO Growth Strategy for Next 3 Years - Marketing Interactions MARKETING INTERACTIONS | MONDAY, OCTOBER 15, 2007
- Buyers Dont Distinguish Sales from Marketing - Marketing Interactions MARKETING INTERACTIONS | MONDAY, MARCH 31, 2008
- What Sales Wants from Your Sales Portal - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, JULY 1, 2008
- Welcome to the Revenue Revolution! - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JULY 31, 2008
- Top 25 Articles and 8 Topics in B2B Marketing for March 2010 B2B MARKETING ZONE POSTS | MONDAY, APRIL 5, 2010
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
- Top Automated Marketing Personalization Tactics ANYTHING GOES MARKETING | MONDAY, JUNE 29, 2009
- Handicapping Your B2B Target Market MARKETING INTERACTIONS | THURSDAY, JULY 16, 2009
- On Lead Qualification: Turning Web Inquiries into Viable Sales Leads B2B LEAD GENERATION BLOG | MONDAY, JULY 6, 2009
- Stimulate Prospect Interactions MARKETING INTERACTIONS | THURSDAY, MARCH 26, 2009
- Marketo 3.0 Reinvents Marketing Automation (Again) in Support of Conversations MARKETING INTERACTIONS | TUESDAY, MARCH 3, 2009
- Genius.com Helps Marketing and Sales Create Dynamic Engagement MARKETING INTERACTIONS | SUNDAY, MARCH 1, 2009
- Using Social Media: Part 5 – Blogger Relations PR MEETS MARKETING | WEDNESDAY, JANUARY 28, 2009
- You could be Losing 50% of your Potential Sales MARKETING INTERACTIONS | MONDAY, DECEMBER 29, 2008
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