markempa

JUNE 8, 2005

My point: Share your information freely and try to be a resource, otherwise your potential customers will find someone else who will. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. It must be relevant!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JUNE 7, 2005

He writes, "One of the best ways to pre-qualify your leads is to work off a list of those contacts that have subscribed and clicked thru on the content of your email newsletter marketing efforts. If you must cold call, how do make each call relevant? If you must cold call, how do make each call relevant?

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. The result was better than Eloqua could ever have expected. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 160

PR Social Media Paid Content Media 160

The Lead Agency

MARCH 15, 2018

The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. Blo ckchain may also potentially disrupt existing institutions that make money distributing and verifying online transactions. History of Blockchain. Transparency is a crucial component in building trust.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Cashing in With Content (a classic by David Meerman Scott).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. Most of the rest are from spring 2010 or earlier.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

markempa

MARCH 2, 2007

Sales people need to spend their time selling, not building content and messaging. If marketing wants to view sales as their customer, they need to be much more involved from the customers perspective to understand their buying process and go beyond the lead. The content does not have to be flashy, just relevant.)

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Content Standard

AUGUST 2, 2018

In recent years, sites like Facebook began changing the way their algorithm displays posts in users’ News Feeds in order to prioritize posts from family and friends and devalue posts from branded pages and publishers. This requires social media marketing to get more creative, relevant, and targeted than in the past.

Marketing Attribution 50

Marketing Attribution Lead Ranking Social Media Multi-Touch Attribution 50

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. The need for new analytical skills.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. Others suggested content would never be the king of marketing.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. But hiring a blog designer to create a unique, custom theme is something you should do immediately. Then when you see something relevant – forward it to the right person in the list.

Tactics 40

Tactics PR Planning Buzz 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Brandpoint

JUNE 25, 2018

7 percent of web traffic in 2009. Is all of your online content and email messages suitable for mobile users? Mobile marketing includes multi-channel strategies to ensure that your content is formatted, optimized and engaging for targeted audiences who are consuming your content on their smartphone. Readability.

Mobile Marketing 115

Mobile Marketing Marketing & Strategy Marketing Strategy Planning 115

B2B Marketing Zone Posts

AUGUST 3, 2010

Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers.

Ning 40

Ning Paid Content Facebook Sales Management 40

Aberdeen

MARCH 28, 2017

The author, Samuel Scott , states his opinion right in the title, “Apples are not oranges – and ‘content marketing’ means nothing.” Read : Aligning Content to the Buyer’s Journey. In the same vein, the CEO of the company I was working for at the time essentially thought of web copy as “content.”

Content Marketing 40

Content Marketing Planning Work Management Content 40

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. TABLE OF CONTENTS: ↓ What Is Crypto PR? Focus on Content Marketing. Blockchain marketing concentrates heavily on content marketing because educating the prospects is the key to building your audience.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Webbiquity

JUNE 6, 2011

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Revolutionizing Communication.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Webbiquity

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100