WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

MARCH 10, 2009

Describing it through the four C's—content, context, connections and conversation—was one approach. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 8 Mixx 589 879,108 +341.2%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

APRIL 2, 2009

Tactics—develop plans for media to be used, content needed, assign responsibilities, and core messaging/values to incorporate (e.g., Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. Social Tagging.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. s content network.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. It's helpful if you just think about which words people would use to search for your content. So here are several more of the best SEO-related pieces from 2008 thus far.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. While the contention that "social media has no ROI"—only branding and relationship value—may be over the top, this post provides an excellent foundation and outline for developing a social media strategy.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 29, 2009

Domain Name Forwarding and Search Engines by Best Domain Names Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. sites including "kayaks" or "kayaking" will show up on a search for "kayak").

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

OCTOBER 1, 2009

Welcome to the first best-of-2009 (so far) compilation. 7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Social media continues its rapid growth"—check.

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

OCTOBER 21, 2009

Find them all and others here in the first set of the best cool web tools for 2009. Sprout Builder In their own words, Sprout Builder is "a visual authoring studio that allows creative professionals to quickly and easily create branded, rich-media content and widgets." Social media analytics?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20