LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

Leveraging user-generated content. Email Analytics. Integrating web & email analytics for better conversion. Using Artificial Intelligence to predict prospect behavior. Email design. Mobile email marketing. Cross-channel: using SMS and instant messaging. Landing page design & Personalization.

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Which content provided the desired lead interaction for which segmented list during which stage of nurturing? Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content. See also her recent blog post Five B2B Marketing Surprises From 2009. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. are enabling and 2.)