Biznology

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Influencers: the key to content marketing

Biznology

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well.

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You’re the culmination of what you’ve shared and kept online

Biznology

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Biznology is My Modern Journal. And you can culminate, too—and publicly !

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Wednesday Wisdom: Human Centered Marketing

Biznology

I started working in social media back in 2009. ” We developed and shared content, but more importantly we engaged directly with people who were talking about our brand. People are overwhelmed by content and block marketing messages at every turn. You remember those metrics, don’t you? A trip in the “way back” machine.

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Google says no more Penguin releases–what does it mean?

Biznology

So if you are still listening to people describing how you fool Google with tricks and other chicanery, that’s so 2009. Maybe it’s time to break down and create the content your audience wants. Like this post? Sign up for our emails here. The post Google says no more Penguin releases–what does it mean?

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How choosing “Birdman” hurts the Oscars brand

Biznology

viewers, its lowest rating since 2009. Content Marketing Academy Award academy awards American Sniper Birdman Brand brand credibility brand image Brand Integrity brand reputation Brand Trust Oscars Brand' News media site several causes for this growing detachment by the Academy from movie viewers. ” Like this post?

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Healthcare needs social media influencers and influence

Biznology

Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.

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The 5 Things You Need to Know about the New Google Search

Biznology

You can look over the whole set of slides, but here are the five things that I highlighted: Google indexes content faster than ever. If you were living off old pages and had ignored social, you might not even find your content showing up. I think they have been running scared from Bing since 2009.

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