B2B Marketing Traction

OCTOBER 12, 2011

Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Quality, online content (even if it was written years ago) is the key to getting found online today. How do you produce all this content?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JUNE 2, 2009

You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. You can always use your Internet browser back button to return to where you were. Default Widget.

Consulting 100

Consulting Newsletter Internet Marketing Contact Marketing 100

B2B Marketing Traction

MARCH 14, 2014

I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. They need good information (content) from your business, not a sales pitch. The Internet put an end to cold calling for more businesses.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

MARCH 13, 2012

See my previous post on this, B2B Marketing Content: How Much Should You Give Away? ). What other types of content can you recommend for B2B bloggers? We have been blogging for our own and our clients’ marketing results since 2009. If you are selling the how-to, then don’t give it away in the blog.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

FEBRUARY 17, 2011

I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. When he came to a conference in Los Angeles in 2009, I organized a Social Media Workshop that Chris taught, sponsored by IMC USA Southern California and graciously hosted by the Pepperdine Graziadio School of Business and Management.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100