Industrial Marketing Today
JULY 29, 2010
It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B marketers need to close the gap between their perception and the reality of customer engagement.
Industrial Marketing Today
JULY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.
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Industrial Marketing Today
FEBRUARY 7, 2011
I figured these companies would be great examples of marketing with content. What I found contradicts the rules of content marketing as practiced today. Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. billion in 2009.
Industrial Marketing Today
JULY 23, 2013
Remember this rom-com from 2009? This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' million worldwide.
Industrial Marketing Today
AUGUST 17, 2010
Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.
Industrial Marketing Today
JUNE 19, 2010
That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Transforming that concept into an actionable reality is a very different story. In other words, it is time to walk the talk!
Industrial Marketing Today
APRIL 26, 2010
However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”
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