Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Kristina Halvorson's Content Strategy for the Web. Over to you.

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Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Convince & Convert

MARCH 2, 2015

Instead, Erik takes it back to basics and gives the same advice we’ve all been hearing since 2009: You’ve got to really listen, interact, and engage. Content Pros Podcast b2b marketing b2c marketing content creation content marketing content pros digital marketing'

Content Marketing 127

Content Marketing Content CAN-SPAM Marketing & Strategy 127

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. United States License. United States License.

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Marketing Insider Group

JUNE 1, 2020

Because of its ability to resonate deeply, you should incorporate storytelling into your content marketing. There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. What This Means for Content.

Storytelling 318

Storytelling ROI Sample Ideal Customer Profiles 318

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Photo courtesy Rawich/ FreeDigitalPhotos.net ).

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ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze.

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Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Introduce Your Brand.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

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DivvyHQ

OCTOBER 3, 2018

Here we prescribe eight books to the modern content marketing leader. 8 Books Every Content Marketing Leader Should Read (Or Reread) This Year. What makes “The Culture Code” a must-read for content marketing managers? What “Content Strategy for the Web” is about in 50 words or fewer. The Culture Code.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. The post User-Generated Content: How to Use It for Good and Avoid a PR Crisis appeared first on Contently. That can be a good thing or a bad thing.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. Visual Marketing: Jeff Sieh.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. Here’s a final note in my blog post series about writing good content on the Web that gets results. Writing Web Content that Gets Results: Questions.

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Ambal's Amusings

OCTOBER 9, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. 42 Ideas on How to Create Content to Connect with Customers. TGIF and welcome to ClickDigest weekly roundup! Author : Michele Linn.

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Lead Gen Paper Template Sales Qualified Leads 100

Sword and the Script | B2B

APRIL 27, 2021

Because when marketing invests invest time and budget into owned media, you are building two assets. First, you are building a library of content. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers.

Order 98

Order B2B Marketing Budget Programs B2B 98

Contently

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty.

Branding 124

Branding Brand Identity Content Education 124

Ambal's Amusings

NOVEMBER 4, 2009

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Other variations: "The year in review" and "Best Xs of 2009" 6. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock.

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

B2B Marketing Zone Posts

OCTOBER 6, 2009

Best of B2B Marketing. September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Featured Sources.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Kapost

OCTOBER 11, 2018

The year: 2009. The post Marketing Lessons from Scientists: Fail on the Ground appeared first on Kapost Content Marketing Blog. The place: Ames Unitary Plan Wind Tunnel, Mountain View, CA. The test: an enormous parachute, 51 feet in diameter, capable of withstanding 65,000 lb of force, and.

Planning 80

Planning Marketing & Strategy Marketing Content Marketing 80

Contently

SEPTEMBER 16, 2016

My time as a researcher may be over, but I still rely on many of the same skills now that I help manage Contently’s editorial services. If you’re a content marketer, you need someone like me on your team—someone who inhaled Nancy Drew books as a kid, solves mundane mysteries, and likes to get to the root of things.

Content Marketing 60

Content Marketing Work Management Marketing Management Content 60

Zoominfo

JUNE 30, 2019

The company is well-versed in the world of content marketing—but recently, they ventured into a new format: Podcasting. Most B2B companies are familiar with the benefits of content marketing. But, in the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B marketers need to close the gap between their perception and the reality of customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. 4 Time-Saving Tips for Social Media Marketing.

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Zoominfo

AUGUST 12, 2018

SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts. The company is well-versed in the world of content marketing. Most companies are familiar with the benefits of content marketing.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. Be playful and start with fun.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Contently

MAY 11, 2016

In this respect, content marketing is not just about meeting demand, but also generating it. They’re going to have to look at content marketing to do this.” And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Scoop.it

JANUARY 5, 2021

What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Here are brands using educational content to engage customers. General Electric.

Education 92

Education Branding Brand Identity Marketing Management 92

The Effective Marketer

MAY 18, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

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Curation RSS Web 2.0 Content Marketing 60

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. That’s the definition of content marketing.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Webbiquity

JANUARY 10, 2010

Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. Advising b2b bloggers on the use of Twitter, Doug writes “Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces.

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