markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

PR 120

PR Lead Generation Rules Generation 120

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

markempa

JUNE 13, 2006

You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 Brian Carrolls book, Lead Generation for the Complex Sale is hot off the press as of today and provides some great insights to this difficult task. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Webbiquity

MARCH 22, 2010

For example, don’t : • Send out an impersonal mass mailing; • Send only a press release, or a release with just a brief introductory note, and expect coverage; • Take a “shotgun&# approach, sending irrelevant announcements to a large number of bloggers; and don’t. Follow up after 3-4 days if you haven’t heard back.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. " FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms. Bigger the number, the better is your name recognition.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Conversica

NOVEMBER 11, 2019

Personalization ONE awarded Conversica with a 2019 Rele Award for Data Science, AI and Intelligence Platform and named the company as a finalist for Personalization Tech Solution of the Year. Media Contact for Conversica: Deborah Mullan. Conversica was named Marketo Technology Partner of the Year 2019. Conversica.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

markempa

JUNE 14, 2006

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. I’m assuming you want your business blog to be more than just a personal journal.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

markempa

JUNE 13, 2007

Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message. You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 18, 2007

Develop a marketing program that helps the sales team sell at a personal level. Share details about upcoming, events, articles, and press coverage. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. I appreciate you sharing your personal experiences.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 4, 2010

We couldn’t reach half the contacts.” Content syndication leads won’t receive top priority from your reps, so it’s unlikely they’ll be contacted immediately. However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). To me it involves things like time, money, utilization rates, and (most importantly) contact generation. They seek and value data and logic, not warm fuzzies.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. How could you adapt this model to your industry?

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. B2C paid social ads are often more personalized, focused on the mobile experience, and target everyone involved in the purchase. Their ads are highly personalized, which is why they work. So how exactly do you personalize ads for B2B? They know better.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Buzz Marketing for Technology

JUNE 27, 2008

Yet there is a recognition that businesses must employ workers who know how to deal with information and use it for both personal and work success. · Use of information in personal life (e.g. As an aside, assisting employees with information literacy affects both their work life and personal life. · Language. ·

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Online Marketing Institute

NOVEMBER 28, 2012

2009 Eddie and Ozzie Awards Winners. only ask that you refrain from personal comments and remarks that are off topic. Press Conference. Privacy Policy | Contact Us. . --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Celebration.

B to B 40

B to B Paid Content Social Media CMS Development 40

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. only ask that you refrain from personal comments and remarks that are off topic. Personally, I detest the digital edition. Press Conference. Privacy Policy | Contact Us. . --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. FOLIO: mediaPRO.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

ConvertKit

OCTOBER 20, 2021

We even bring in a pro for some real-life tips—our friend Susan Palmer of Lead Cat Press , who has been teaching music lessons online since 2009. This is the biggest benefit of teaching both in-person and online music lessons. Make a living selling your work. But why should you consider teaching online music lessons?

Word of Mouth 127

Word of Mouth Fulfillment Peer-to-peer Internet Marketing 127

Optinmonster

DECEMBER 11, 2019

Though Mark Zuckerberg has gotten a lot of bad press over the last couple of years, there’s no denying that he built the (overall) best social media platform for business currently available. They go to learn more about their industry, see what their professional contacts are up to, and look for new career opportunities.

Social Media 95

Social Media Paid Content Media Business 95

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. In many instances, sales forces and channel partners have been disinter-mediated, whereby direct contact with the buyer has been totally replaced with on-line interaction.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Webbiquity

JULY 26, 2010

Time to Kill the Press Release? B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Opportunity Pipeline – the dollar value of the opportunity. There are also other thing to think about.

Startups 40

Startups B2B Marketing B2B Planning 40