Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.

Email Marketing 100

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Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. I highly recommend that you query your database to understand how "active" your contacts are. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

Work Management 100

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Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer).

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 24, 2009

I personally wouldn’t have it any other way. How are the best in class companies still reaching their 2009 targets? Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. Come Together.

Sales Management 100

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Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time. Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

NOVEMBER 15, 2009

lauraramos : #EE09: Omniture says realtime alerts increased contact ratios by to 100X and increased opportuntiies generated by 21X vs. no tools/process. EE09 Eloqua : Omniture: EVERY email must be personalized and relevant. Brilliant stuff, @Omniture. Congrats all! Be sure to add comments on your favorite tweets or moments at EE09.

Eloqua 100

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