markempa

JULY 10, 2006

Ive written that consistent, patient, long-term contact with sales prospects results in better ROI. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. This is an ongoing pattern for lead generation failure.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 6, 2006

« Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. A new article in BtoB Magazine by Karen J. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 14, 2005

June 14, 2005 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Word-of-mouth marketing gets BtoB people buzzing : Comments Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

MARCH 30, 2007

I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). Tags: Personal Branding Social Networking Blogging Buzz Marketing. And hopefully help you in the process. But I am proud to announce I got a book deal of my own!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

JANUARY 18, 2005

was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

FEBRUARY 7, 2006

Entrepreneur magazine (February 06) says is a must read for sales managers. Entrepreneur magazine (February 06) says is a must read for sales managers. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Online Marketing Institute

NOVEMBER 28, 2012

ENews Sign-Up. --> Magazine. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. Raphael is Associate Editor of FOLIO: Magazine. FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry. Browse Issues.

B to B 40

B to B Paid Content Social Media CMS Development 40

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Online Marketing Institute

JULY 31, 2012

ENews Sign-Up. --> Magazine. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry. Join the Network for Magazine & eMedia Publishing. Browse Issues.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. The sales or support representative should speak directly through whatever medium the contact prefers. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO. only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Apply today for a FREE subscription to CIO Magazine! All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. New Top-Level Domains Expected in 2009. Solution Centers |. Newsletters |. Advice & Opinion.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. In many instances, sales forces and channel partners have been disinter-mediated, whereby direct contact with the buyer has been totally replaced with on-line interaction.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

AUGUST 10, 2010

McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

JULY 26, 2010

B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). The hard questions about social media for B2B solutions providers , June 11, 2009. Chas Cooper ( @Chas_Cooper ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

markempa

MARCH 2, 2007

March 02, 2007 | Permalink Technorati Tags : lead generation , marketing , roi , sales TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Going beyond the sales lead : » Microsoft RSVP from E-Bitz - SBS MVP the Official Blog of the SBS "Diva" I got an interesting magazine the other day.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " Over the years, we saw competitors like Constant Contact and MailChimp take on millions of dollars of seed funding, but we remained private so we could maintain control over the business. " - Donny Osmond.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40