Onalytica B2B

AUGUST 23, 2017

Shift from ‘deference’ to ‘reference’ As Marketing Week published back in 2009, there has been an “evolutionary shift from deference to reference; deference being people accepting what they are told and reference being people asking advice from peers.” A Forrester research study shows that “6.2%

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Convince & Convert

APRIL 13, 2015

Dorie’s book centers around the fact that we are entering a phase in our economy in which as much as 40% of the American workforce will be freelance contractors by 2020, according to an Intuit study. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book.

B2B Thought Leadership 140

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 140

Envy

AUGUST 8, 2018

In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. We started by leveraging our cybersecurity expertise to conduct research and audits, and to identify relevant audiences and product focus.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. This year, we decided to expand the studies beyond compiled databases into the relatively new area of response databases.

Resources 120

Resources B to B Work Management Marketing Management 120

markempa

AUGUST 3, 2009

You get field-tested expertise, research, case studies and advice from service marketing professionals that work with successful firms. McLaughlin, Consult This! 67 Tips for Consulting Success. Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit.

Paid Search Agency 120

Paid Search Agency Companies Lead Gen Paper 120

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals. So here goes.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor. The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor."

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. You need to research, study, and learn.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

Marketing Insider Group

FEBRUARY 21, 2013

Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. Tell us: who is Liz Alexander? Few question the quality of what’s being described as thought leadership.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. He cites a study ITSMA does each year in which executives are asked how they choose technology and consulting solution providers.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. Further, B2B purchases are often highly researched, making reviews/recommendations/content/search more important. According to the recent Social Technographics® report from Forrrester, 81% of U.S.

Social Media 152

Social Media Media B2B Paid Search Agency 152

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. He is a faculty member of the graduate studies program at Rutgers University, and has taken what he has learned through his decades of experience and poured it into his blog, keynote speaking opportunities, and numerous writings. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. Is this the future of agencies?

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

markempa

MAY 9, 2007

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Case Study: Improving Low Quality Score Accounts by PPC Hero. ADVERTISEMENT. You’ve actually got A LOT of company.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

markempa

JULY 28, 2006

In the meantime, I do want to quickly share some interesting research from MarketingSherpa. They conducted their third annual study of business technology marketing. Youll find a link below to the complete study, but they made this interesting chart available immediately: [link]. Stay tuned. Stay tuned.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. And don’t forget to give them the option of doing nothing.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

OCTOBER 11, 2006

RainToday recently released the results of a new, year-long research project called How To Become A Thought Leader. " As I wrote a while back in my post, " in defense of thought leadership ," there are just a few select thought leaders in every industry and field of study. Become a thought leader !

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " This idea is already in lead generation playbooks for most of the largest consulting firms. One way to start relationships with professors is to find those that have their own consulting practices.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Bottom line: its the numbers. So why not begin with that?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. To learn more about the Emerging Media Series study visit, Podcast Study Report. To learn more about the Emerging Media Series study visit, Podcast Study Report.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Hinge Marketing

JUNE 1, 2015

At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them.

B2B Marketing 48

B2B Marketing Marketing Proposals Work Management Conversion 48

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile. My experience has been been around 45%.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. After all, isn't social media primarily about conversations?

Social Media 20

Social Media Consulting Social Marketing Media 20

The ROI Guy

JUNE 8, 2010

From PA Consulting Group, a new CIO survey confirms what many already know: one in three (74%) have been asked to reduce IT budgets and similarly (75%) have been tasked with increasing operational efficiency to deal with the recession. Of note in the survey, 55% are not setting innovation targets.

Customer Surveys 40

Customer Surveys Consulting Efficiency Studies 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Media Stats Webinar Metrics 159

Ambal's Amusings

JANUARY 21, 2010

Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. B2B Lead Generation Benchmark Study 2009. The message you send them is that your marketing efforts are really all about you, not them. MarketingSherpa.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

markempa

MAY 24, 2005

Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required). This client re-captured a $1.2

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. The content of your posts should be rich in those terms also.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60