Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Sana Commerce

DECEMBER 13, 2021

Get a full comparison breakdown of different e-commerce solutions for your business. Check your social channels like Twitter or Facebook for positive reviews you can share (ask permission from the poster before you add it to your site). See e-commerce solutions side-by-side. Learn more. Personalize with high-quality photos.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

Get a full comparison breakdown of different e-commerce solutions for your business. Check your social channels like Twitter or Facebook for positive reviews you can share (ask permission from the poster before you add it to your site). See e-commerce solutions side-by-side. Learn more. Personalize with high-quality photos.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Porch Group Media

MAY 21, 2019

80% of buyers used their mobiles inside a store for product reviews, price comparison and alternative options and other store locations. Social media explained – how to eat a donut on different social media channels: The original name of Twitter was actually Twttr. Google’s first ever tweet was sent in 2009. LinkedIn).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ).

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. Statistics such as: 60% of companies have Twitter accounts; 54% have Facebook fan pages; and 33% have corporate blogs, show the corporate giants are taking these digital channels seriously.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Convince & Convert

JUNE 24, 2010

Interesting read and comparison. Interesting read and comparison. I divinity see some comparison between infomercials and social media, but more on the experience side. Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Go onto Twitter and talk @ people.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. You can also follow me on Twitter or LinkedIn. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Paper 40

Paper Best Practices RSS Landing Pages 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The tool uses a new version of our XcelLive platform (version 5.0)

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud? Powered by Blogger.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll? Powered by Blogger.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything. Powered by Blogger.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 155

Social Media Media Paid Content Work Management 155

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Martech Advisor

DECEMBER 6, 2019

It shows a comparison between the customer’s revenue value and the predicted customer lifespan and helps understand a reasonable cost per acquisition. For example, did you know that Facebook turned profitable in 2009? This strategy was later followed by WhatsApp, Twitter, Amazon and is the mainstay of well-funded startups.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. We may be the least vindictive, grudge-holding society ever. Fawn Thanks Jay. You are exactly on point here.

Social Media 156

Social Media Media PR Webinar Metrics 156

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Previously, content about Kodak products would have been created by the media. Photography magazines. Gizmodo and other tech blogs.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

readwrite

JANUARY 15, 2009

They have a blog , a Twitter account , a Facebook page , a flickr account , and a YouTube channel. Although there are price comparisons apps aplenty and Amazon’s app of course, several brick-and-mortar operations are still missing from the store. We hope in 2009 we’ll begin to see more. So why no iPhone app?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Paper 40

Hubspot

APRIL 17, 2013

manufacturing isn’t known for offering the best prices for high volume, small plastic parts in comparison to competitors in other countries. The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 What gives? The results?

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28