ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies. Lilach Bullock , founder, Lilach Bullock Ltd.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Customer Experience Matrix

MARCH 8, 2011

It followed $33 million in earlier funding since the company was founded in 2006. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. The webinar gave us several tips such as showing as the value of shorter web forms, how to repurpose content, and the describing the relationship between brands and media companies.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008. Fair enough.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. The query builder supports complex relationships. You can also view my Marketo-sponsored Webinar on the topic.)

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.”

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. Third, track the life of each lead to its conclusion and close the loop; so much could be learned if this actually occurred on a consistent basis. Sign up today!

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. One strategy is for companies to build, engage and convert ‘owned’ audiences. This is the sixth in a series we’re running about the new B2B GTM playbook. SW : Hi Jon.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

But the truth is most marketers are not leveraging social media to full potential to create a brand, reputation and authority for themselves or their companies. With social media, you can build relationships and connections without the need to get past gatekeepers such as editors and traditional media. Build a rock-solid reputation.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Get Customers.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JULY 7, 2010

Miller is a regular contributor to the email deliverability blog, deliverability.com, and co-author of Sign Me Up: A Marketer’s Guide To Email Newsletters that Build Relationships and Boost Sales. They have different relationships with your brand. . Optimize the flow of these early emails to solidify the relationship.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Heinz Marketing

FEBRUARY 8, 2021

People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Forrester Blog for Interactive Marketing Professionals. Outputs, Outtakes, Outcomes.Oh

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Get Customers.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

MAY 3, 2011

The recession has been officially over (at least in the United States) since June, 2009 — but to many people, companies, and marketers, it still feels like hard times. Bain & Company research shows companies are two times more likely to significantly transform their industry rankings in the years following a recession.

Webinar Metrics 48

Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 48

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. 3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Manager, Inbound Marketing, Marketo. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

JANUARY 9, 2009

Getting into lead generation was an accident. Back in 1999-2001, I was CEO of an internet company. I had more ego than understanding about lead generation and professional selling. So, I started literally at the bottom, responding to inbound website and 800# leads. Doing this can double the productivity of each function.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

Adobe Experience Cloud Blog

OCTOBER 12, 2010

Here’s something to think about: Even though many publicly-traded companies have been reporting decent earnings during the past couple of quarters, their performance didn’t translate into a much higher stock value. As CEO, I am motivated to write about the issues company leaders face when working to improve revenue performance.

Work Management 48

Work Management Marketing Management Marketo Lead Ranking 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. I mean using social media technologies internally, within the large company kind of enterprise. Great content this month via the B2B Marketing Zone. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94