WriteSpark

NOVEMBER 11, 2008

How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. This conference is scheduled for February 17-19, 2009 near San Francisco.

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Conference Copywriting Copyright Case Study 120

WriteSpark

SEPTEMBER 16, 2009

In October 2009, the U.S. Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

DECEMBER 8, 2009

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. The group included people of diverse professions, ages, and life experience.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

FEBRUARY 18, 2009

« How Marketers Can Help Salespeople Succeed with Large Companies | Main. |          February 18, 2009 in Social Media | Permalink. Janice King is an award-winning freelance technical copywriter for global technology companies. Case Studies. Content Marketing. Sales Materials. Social Media.

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Social Media Media Forrester Copywriting 120