WebMarketCentral

OCTOBER 7, 2009

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages?

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

AUGUST 13, 2009

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. One example of a company executing this combination well is Aquent , a marketing temporary help agency based in Boston.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Crytal emphasizes the importance of building up trust with corporate blog readers, and concludes "Bottom line, if your company isn’t blogging, it probably needs to be."

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

DECEMBER 9, 2009

For those marketers more serious about social media engagement, and a budget to back it top, Dan wrote a follow-up post detailing the Top 10 Reputation Tracking Tools Worth Paying For , including Buzzlogic , Radian 6 and Cision.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

MARCH 10, 2009

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 22, 2008

In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. The adversarial model of labor relations is broken.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. And it's true that small business owners are frequently more appreciative and loyal than are big companies. So here are several more of the best SEO-related pieces from 2008 thus far.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. There's little difference in the responses between large and small companies.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. Companies Believe Social Media Can Increase Revenue! by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • The company actually uses a blue paw print for their browser icon. The serif font seems old school for a company competing as a leader in modern marketing. Is it attractive?

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.”

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

DECEMBER 29, 2009

Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as "guaranteed" rankings, use of hidden links, and duplicate content on multiple domains or subdomains.

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

OCTOBER 1, 2009

Welcome to the first best-of-2009 (so far) compilation. In the posts and articles below, discover how to map your social media communities, how to monitor your company's social media buzz on a budget, a dozen common social media mistakes to avoid, the essential elements of a social media strategy and more.

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

OCTOBER 21, 2009

Find them all and others here in the first set of the best cool web tools for 2009. Most companies could be getting more benefit from their existing systems, but identifying the problem areas, and what needs to be done to improve use of the software, can involve a long and expensive consulting engagement. Low-cost video production?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20