Observations from the 2017 Marketo Summit
The Point
APRIL 26, 2017
The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. The companies showing early success with ABM aren’t simply tailoring emails to individual accounts or buyers. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Again, look at ABM.
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