Chris Koch
OCTOBER 30, 2009
Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. This year, our research showed that most buyers go to colleagues inside their own companies for referrals of people to talk to about a purchase. CEOs Use Social Media More than Other Buyers.
Chris Koch
MAY 19, 2014
MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others.
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Chris Koch
JANUARY 31, 2014
English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). They are a new way for entertainment companies to market their celebrities and to track them over time without waiting for the book or the movie. Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes.
Chris Koch
MAY 15, 2012
That was in 2009. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. Besides creating idea networks, B2B companies also have to become publishers. What does online search have to do with selling?
Chris Koch
APRIL 3, 2014
“A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012.
Chris Koch
AUGUST 7, 2009
That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. These CIOs tend to be in larger companies and generally serve multiple business entities. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments.
Chris Koch
AUGUST 7, 2009
That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. These CIOs tend to be in larger companies and generally serve multiple business entities. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments.
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