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| | CHRIS KOCH
JUNE 26, 2009 [2009, Communities] Three steps for B2B marketers to build a personal social media presence
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. Social Media B2B. B2B Social Media. Monitor. CMO 2.0
| | CHRIS KOCH
NOVEMBER 24, 2009 [2009, Communities] How to create B2B social media policies
One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. The code of conduct is the “umbrella policy” for your social media policy; it does the heavy lifting for the more serious aspects of employee conduct (e.g.,
SEPTEMBER 8, 2011 | HUBSPOT
[2009, Communities] 5 Golden Rules for a Successful Location Based Marketing Campaign
DECEMBER 21, 2010 | LEAD VIEWS
[2009, Communities] B2B Social Media Marketing –Is it relevant?
DECEMBER 1, 2010 | B2B MARKETING ZONE POSTS
[2009, Communities] Top 60 B2B Marketing Posts and Hottest Topics November 2010
SEPTEMBER 30, 2010 | DELICIOUS B2BMARKETING
[2009, Communities] Get the Most Out of Twitter Hashtags
NOVEMBER 24, 2009 | CHRIS KOCH
[2009, Communities] How to create B2B social media policies
SEPTEMBER 17, 2009 | B2B MARKETING SAVVY
[2009, Communities] Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion
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| | DELICIOUS B2BMARKETING
JUNE 30, 2009 [2009, Communities] Rick Short Explains How to Turn Staff Into Prolific Bloggers
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong. and Italy.
| | B2B MARKETING SAVVY
SEPTEMBER 17, 2009 [2009, Communities] Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion
Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that social media is just for kids “ Here’s a quick reference list prepared for just such a discussion at an ingredient brand technology company during the engagement evaluation discussion.
| | DELICIOUS B2BMARKETING
JUNE 4, 2009 [2009, Communities] Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3
tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. is still low, but blogs, wikis and video sharing raised some interest. for business-to-business marketing and add an empirical perspective on the subject from Finland. Web 2.0 means technologies that enable users to easily communicate, and organize, create and share content.
| | CONTENT MARKETING TODAY
AUGUST 11, 2009 [2009, Communities] Why Your Small Business Needs to Measure Its Return on Social Media Investments
It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important component of their marketing programs. In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley.
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DELICIOUS B2BMARKETING | THURSDAY, JULY 9, 2009 [2009, Communities] Strategic Guy: Three Phases of Social Media Maturation
skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. From start-up to execution and now ROI evaluation, we have lived the maturation of social media and digital public relations programs. It was during one of these discussions at a Starbucks tucked in a corner of a shopping mall in Washington, DC that a client helped define the three phases of a social media initiative. MORE >>
LEAD VIEWS | TUESDAY, DECEMBER 21, 2010 [2009, Communities] B2B Social Media Marketing –Is it relevant?
As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are obviously missing out on the benefits of one of most the defining trends of our times. Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Social media marketing has three important aspects. MORE >>
LEADER NETWORKS | TUESDAY, JUNE 9, 2009 [2009, Communities] Creating Social Media Guardian Programs for Employees
As many of the attendees are Human Resources executives, naturally the conversation of this session “Online Social Networking for the Professional” focused on both growing and managing the impact of social media upon and within the enterprise from the HR and Legal perspective. We often work with companies to create enterprise-level social media integration plans and conduct best practice training. See my earlier blog post that details leading blog and social media policies). Socializing the reporting as a positive act may be necessary to get the ball rolling. MORE >>
DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010 [2009, Communities] Get the Most Out of Twitter Hashtags
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! If you a. Charles E. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008 [2009, Communities] How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
Social Responsibility. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. While it was an urgent matter at the time, the communitys activity rapidly decreased because the essential business problem had been solved. That gave us fertile ground to kick off the community. New Top-Level Domains Expected in 2009. Blogs and Wikis in the Business World. Blogs |. MORE >>
- [2009, Communities] Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- [2009, Communities] 5 Golden Rules for a Successful Location Based Marketing Campaign HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
- [2009, Communities] how to use social media - lessons from ama digital conference THE EFFECTIVE MARKETER | SATURDAY, MARCH 7, 2009
- [2009, Communities] Collaboration and Portals - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 30, 2006
- [2009, Communities] Marketing & Writing Resources to Jumpstart Your Brain - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, OCTOBER 30, 2007
- [2009, Communities] The 1-9-90 rule won't work for Internal Collaboration BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, SEPTEMBER 15, 2009
- [2009, Communities] My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
- [2009, Communities] Best of 2008: Social Media Optimization, Part 1 WEBMARKETCENTRAL | MONDAY, APRIL 6, 2009
- [2009, Communities] Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs” PR MEETS MARKETING | THURSDAY, FEBRUARY 19, 2009
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