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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

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B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities. Ive been using LinkedIn for several years because its geared more for business people. Why or why not?

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Companies don’t buy; people do. Then use additional third party list sources to fill in missing companies and contacts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Some hubs may also offer call screening as part of their process, where someone calls and verifies that there is a real company, a real person, and a real need. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Q: You work at a company that supplies electronics assembly equipment.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.