Industrial Marketing Today

JULY 23, 2010

Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community. This is a lot quicker and cheaper than organic SEO.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail?

Social Media 115

Social Media Media Paid Search Agency PR 115

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Noting some statistics on the explosive growth of online video, David L. Video search 101: Marketing and optimization by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. The statistical similarity shocks me.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Every company is its own TV station, magazine, and newspaper. Activate your fans, don’t just collect them like baseball cards.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Very helpful as our company moves forward with our plan for Social Media.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Investors are among the few members of the finance community to embrace social media. The result? How do they describe themselves?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Social Media Statistics for B2B Marketers , June 21, 2010. What was Linkedin Thinking?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Why ignore it? Leaders may believe that if they don’t play, they cannot lose.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Hubspot

JULY 8, 2015

“The problem with work-life balance is that it suggests there is a trade-off -- that one side must be ‘up' and the other one ‘down,’ like a weighing scale that has two sides to it,” Jappreet Sethi, CEO of Ideak Katalyst, wrote on LinkedIn in June of 2014. In every company I know, the workaholic is alive -- and sick.".

Work Management 28

Work Management Personalization Ethics Lead Ranking 28

Hubspot

OCTOBER 17, 2018

Experiment until your results are statistically significant. To give you an idea of how to start growth hacking your marketing plan, we talked to four growth marketers from some of the top tech companies in Boston. InsightSquared is a company all about data. Plan experiments to test your hypotheses. Let it run. Experiment Plan.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Convince & Convert

JUNE 2, 2010

link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. Ive founded 5 companies, and spent 15 years running digital marketing agencies. They are branching out for sure.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Your LInkedin page. How did I know that? Post it to your Facebook page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. All blog owners should do this to see what their community prefers.

Social Media 141

Social Media Media Webinar Metrics Paid Search Agency 141

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again. Not so much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. Social Media Facts and Stats. 40 percent of U.S. by Social Media Today.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

MAY 20, 2010

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Hubspot

JUNE 6, 2014

Follow Friday was very, very popular on Twitter back in 2009. There were great intentions behind its creation and adoption in 2009. Here''s an example of Like-gating from Sephora: If you''ve ever Liked a company''s Facebook page so you could get free stuff, think back to how that exchange made you feel about the brand.

Trends 28

Trends Ad Exchange Paid Search Agency Linkedin 28

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Webbiquity

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question).

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

SnapApp

FEBRUARY 16, 2017

Will they force companies to examine how they do business for decades to come? In 2009, for the first time, the number of Americans ditching their car was greater than the number purchasing new ones? This graphic literally puts you in the driver seat, navigating through a landscape of car sharing statistics. World In Motion.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Which was an interesting statistic no doubt for many of us in business today. That’s individuals moving, not companies.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

JANUARY 10, 2011

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Paul Dunay provides three brilliant tips for b2b marketers to optimize their use of Facebook advertising, such as “Put the 20 top companies you want to target into the Workplaces field. Facebook Statistics. 10 Facebook Tabs to Add by ReadWriteWeb.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. I mean using social media technologies internally, within the large company kind of enterprise. Great content this month via the B2B Marketing Zone. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136