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Want proof that the C-suite is into social media? Here it is.

Chris Koch

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. More importantly, we found that executives in large organizations use social media more than in smaller organizations, and that C-suite executives actually use social media more than their lower-level buying peers.

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are you paid enough? new salary survey released

The Effective Marketer

Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy.

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better time management with smart calendars

The Effective Marketer

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. But the other side of getting stuff done and being effective at managing your time has to do with meetings.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". event in Boston on May 21.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". event in Boston on May 21.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

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