Industrial Marketing Today

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A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community. He is the Founder & President of Tiecas, Inc. –

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Create content – It is easy to get bogged down with the design aspects of a company blog. This is “social proof” and is how you begin to build a community around your business blog.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

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Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Manufacturers and industrial companies have now realized that the vast majority of their target audience is online during a major portion of the buying cycle. He is the Founder & President of Tiecas, Inc. –