markempa

MARCH 30, 2007

Companies don’t buy; people do. Then use additional third party list sources to fill in missing companies and contacts. Many list companies only rent a list, which means you are only allowed to use them for a specified time period, a specific number of times, or for a specific marketing campaign, such as a direct mail piece.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. That’s individuals moving, not companies. How will the Salesforce/Jigsaw acquisition change the B2B industry? Linkedin (83).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. I mean using social media technologies internally, within the large company kind of enterprise. Great content this month via the B2B Marketing Zone. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40