Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. But what metrics are really most appropriate for social media measurement?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? The Power of B2B Communities , May 27, 2010. June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Roundup of the Top Internet and Social Media Statistics by Awareness Community.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. So I didn’t have to do too much work to get an initial community going. Sample image from 2009 blogger quotes project 7. Yes, blogs are best consumed through feeds. What did I learn?

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

JANUARY 10, 2011

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Paul Dunay provides three brilliant tips for b2b marketers to optimize their use of Facebook advertising, such as “Put the 20 top companies you want to target into the Workplaces field. 10 Top Facebook Pages and Why They’re Successful by Social Media Examiner.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. I mean using social media technologies internally, within the large company kind of enterprise. Great content this month via the B2B Marketing Zone. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

SEPTEMBER 30, 2010

Every Tuesday Noon EST. Adding a bit of structure can change the way companies use Twitter and diffuse some of the c-suite backlash that comes with it. New Twitter Rolls Out to More Users, Digg Founder "Burned Out," May Leave. Can be found at www.hashtagsocialmedia.com and comes with moderator separate from panel input.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Online Marketing Institute

DECEMBER 13, 2010

It’s safe to assume that next year, we’ll see the rise of a new form of blogging platforms, those dedicated to simplicity with an emphasis on mobility, curation, instant presentation, and community. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40