Remove 2009 Remove Communities Remove Companies Remove Curation Remove Linkedin
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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later). Twitter as Curator and Editor. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds. How to create content that the audience will find valuable?

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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. I really don’t see this as a tough thing to solve. I think *everyone* can get to conversion on the web.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Very helpful as our company moves forward with our plan for Social Media.

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Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Investors are among the few members of the finance community to embrace social media. The result? How do they describe themselves?