Biznology

MARCH 27, 2019

The book is called Marketing Rebellion: The Most Human Company Wins. In the interview, Mark talks about the original social media “community manager” role. I started working in social media back in 2009. Our company become accessible and human in a new way because of our work on social media.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Salesforce Marketing Cloud

AUGUST 2, 2022

Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. They founded a company in 1964 to market a lighter, more comfortable and affordable shoe. The company they founded? Inclusive companies posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Chris Aarons.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Zoominfo

JUNE 30, 2019

Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Philips: A Digital Marketing Masterclass.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Savanta

FEBRUARY 24, 2015

The B2B Barometer has been a consistent feature of the B2B landscape since 2009. The study was created by the B2B marketing community, for the B2B marketing community. Second, to identify the challenges faced by the marketing community so that trade bodies which support the study (The BMC and IDM) can help to address these.

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Salesforce.com announces Chatter, social computing for enterprise companies. October 2009 Online Marketing News. September 2009 Online Marketing News. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Instead of companies with 100 prospects world-wide using it, the IP-based targeting can, through software and a little manual labor, be applied to companies with a much larger total available marketplace (TAM).

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

LeadsRX

JANUARY 12, 2022

The company works off its proprietary technology that collects first-party data only. Since 2009, Unbounce has helped hundreds of thousands of marketers in 100+ countries create high converting content and accelerate their business ROI. Connect with Unbounce’s growing community of marketers at Unbounce.com and @Unbounce. # # #.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Heinz Marketing

SEPTEMBER 10, 2020

“…as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” The truth is that—regardless of how B2B buyers may say they’d prefer to learn about a company—playfulness is what makes everyone’s days brighter. Gamification might just make the sale for you! Success Stories.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Contify

MARCH 21, 2020

In these unprecedented times, we thought about what we can do as a responsible participant in the information community. We have been tracking markets and competitors for our customers since 2009. Sign up for free access here. “In Therefore, we have launched this free offering to support our ecosystem.”

Newsletter 59

Newsletter Curation Segmentation Paid Search Agency 59

Convince & Convert

MAY 27, 2014

Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job. 51% of companies permit access for business purposes only (up from 19% in 2009). Build Your Brand.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Contify

MARCH 21, 2020

In these unprecedented times, we thought about what we can do as a responsible participant in the information community. We have been tracking markets and competitors for our customers since 2009. Sign up for free access here. “In Therefore, we have launched this free offering to support our ecosystem.”

Newsletter 52

Newsletter Curation Segmentation Paid Search Agency 52

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 2, 2010

The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! Why is it that one company fails miserable while the other gets it right? The solution, it seems, is far more complicated. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 22, 2011

To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 7, 2011

Big companies and small companies have different needs, and so their briefs are also formatted differently. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format. United States License. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

EMagine B2B Blog

JUNE 11, 2013

In the lives of our B2B companies? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. Daniel Harris, contributor to Business to Community says that mobile technology has its advantages to traditional technology.

Paid Search Agency 40

Paid Search Agency Companies B2B Forrester 40

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Analyzing that figure probably comes down to whether you are a glass half-empty or half-full kind of person.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

The Effective Marketer

SEPTEMBER 29, 2010

If you see another company being successful (however you define success) and you try to apply the same method, can you guarantee you will also achieve success? A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. Now let’s go one step further.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Litmus

APRIL 1, 2021

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. Let’s take a look at the first email she designed and developed for Experian in 2009: Source: Lily Worth. This set the stage for email marketing as we know it today. 2013 – Google introduces tabs within Gmail.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. In their research they also classify companies according to their results in email marketing usage. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Scoop.it

JANUARY 5, 2021

Their content marketing efforts were a major part of their progressive growth since their official launch in 2009. Apple’s educational content has gathered a loyal customer-base allowing the company to claim a large percentage of the market share. Using Educational Content to Grow Your Brand.

Education 92

Education Brand Identity Branding Marketing Management 92

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 6, 2009

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Who doesn’t like to see a big giant fall down on its face, especially if it’s in public?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. And how about your staff or your company’s employees? How are you changing your customers and your prospects behavior? Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100