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The Best Example You Will Find On The Value Of Storytelling

Marketing Insider Group

Well I know there is more value to effective storytelling over hard selling and cold calling. But I’ve never seen anything close to a scientific experiment that quantified the value of stories over cold, hard facts. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. Warren Buffet karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. Tags: marketing twitter sales2.0

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Drop the “Social” Prefix Already…It’s Just “Selling”

Adobe Experience Cloud Blog

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. People buy from people and Twitter allows you to initiate a conversation with anyone around the world. In short, it seemed like a monumental waste of time.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. Great info from both of you.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. You don’t wait for a cold call to talk to an annoying sales person. The technology appears useful at both ends of this spectrum.

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What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Adobe Experience Cloud Blog

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. For Techrigy SM2 this meant they could eliminate cold calling while increasing their customer bases 840% in one year- an impressive achievement.