The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. co-registration, email list purchases, etc.) For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. March 2009. October 2009. Granted, it's not perfect proof, but it helps them ward off bot registrations.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. What makes SXSW special is the accidents.

Social Media 126

Social Media Media Paid Content Conference 126