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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Each layer represents the next highest level of achievement, relying on a sound foundation in order to advance efficiently and effectively to the next level.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Registration-related Products. . --> Suppliers. Webinars Events. Industry Events.

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The March Of Twitter: Analysis of How And Where Twitter Spread

Hubspot

For the geekily inclined, here's some notes on my methodology and code to help you reproduce my results. The first public mention of the service I can find is on Evan William's blog late on July 13th , but you can see that even on the 12th there was a mini-boom in registrations. This is the day-by-day chart for the initial launch.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Its founder and CEO, Sean Ellis, was pretty much a "growth hacker" before that label was really a thing -- since 2008, he’s served in interim growth roles at companies like Eventbrite and Dropbox, helping them scale in their early stages. And it’s within that community section of the site where the greatest wealth of knowledge lives.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. March 2009. October 2009. Email helps them boost traffic and stave off user attrition. Granted, it's not perfect proof, but it helps them ward off bot registrations. link] Jeffrey K.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.