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Follow The Money To The CMO

B2Bbloggers

It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. It started with Adobe’s purchase of web analytics company Omniture in 2009. They, too, are following the money to the CMO.

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Winners of the 2009 Markie Awards

Digital Body Language

It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). What was your "Aha" moment in 2009?

Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Brian Kardon is a CMO to watch in the SaaS industry.

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

I’m thinking this was dreamed up in late 2008, early 2009. BY: EVAN WEST May 1, 2009 In a few short months, we will see the same come true in B2B marketing. Here is an interesting interview with William Robb , Director, Social Media Marketing for SAP. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Yes or No?

Lucas Smiles. A Benefit For My Nephew | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Lucas Smiles – A Benefit For My Nephew September 23rd, 2010 | By Jeremy Victor Lucas Smiles. How can we help you Make Good Media? Three Views On The Future Of The CMO 7.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? A survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Think Mobile.

Is It Time To Stop With The Social Networking “Addiction” label.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Jeremy : In May of 2009, I opened an account on Twitter and shortly thereafter I found myself launching a business.

Where Does Print Advertising Fit Into Today's Marketing Mix.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? in 2009. Topics include content marketing, B2B social media, demand generation, marketing automation, and more.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Of course the growth in smartphone sales (up 20% in 2009) is driving the development of apps. When developing your app, consider building in tools to monitor usage such as AppViz , Heartbeat , or Pinch Media. How can we help you Make Good Media? Three Views On The Future Of The CMO 7. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Thanks!

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent

IBM Global CMO Study. Eloqua may be one of the largest and best-known companies in the marketing automation space, but they don’t have it especially easy. Eloqua needed to stand out against a whole lot of noise, and the way they succeeded was increasing employee contributions, and management buy-in. Content marketers need to be empathetic, detail-oriented, and tech-savvy.

Mobile Optimization: How To Optimize Your Website For Mobile.

B2Bbloggers

As of 2009 , Google found that 50% of new Internet connections originated from cell phones, and there are 42.7 ComScore, also reported that as of December 2009 more than 234 million Americans were using mobile devices — 28 percent of them to surf the Web.” How can we help you Make Good Media? Three Views On The Future Of The CMO 7. These numbers are hard to ignore.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Christoper Doran, CMO, Manticore Technology ( @cdoran ). See also her recent blog post Five B2B Marketing Surprises From 2009.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This morning I talked with Jim Berkowitz, who writes the CRM Mastery E-Journal.

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Search Engine Marketing and B2B – #B2BChat

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Search Engine Marketing and B2B – #B2BChat May 19th, 2010 | By Andrew Spoeth This post is brought to you through a partnership between B2Bbloggers.com and the B2B Search Strategy Summit.