Winners of the 2009 Markie Awards
Digital Body Language
NOVEMBER 4, 2009
It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
Follow The Money To The CMO
SEPTEMBER 19, 2012
It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. And follow they did. It started with Adobe’s purchase of web analytics company Omniture in 2009. So began the gold rush….
B2B Marketing Trends From Eloqua Experience 09 Via Twitter
Anything Goes Marketing
NOVEMBER 15, 2009
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.
ClickInsights: What was your "Aha" moment in 2009? - Part 2
Connect the Docs
DECEMBER 17, 2009
have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). What was your "Aha" moment in 2009?
Social Media Buzz at a Live Event
Digital Body Language
NOVEMBER 6, 2009
We just finished up Eloqua Experience 2009, which was a spectacular event all around. One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. I was asked many times what we did to have that much social media buzz at a live event.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. Step 5: Social media adoption.
Marketing In Real-Time – The New Trading Room Floor
B2B Marketing Insider
DECEMBER 20, 2012
By Brian Kardon - CMO, Lattice Engines. vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. Real-time marketing was just getting started in 2009.
Marketing Automation Catching On Fire
The Effective Marketer
FEBRUARY 16, 2011
Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality … Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Brian Kardon is a CMO to watch in the SaaS industry.
Lucas Smiles. A Benefit For My Nephew | B2Bbloggers.com - B2B.
SEPTEMBER 23, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Lucas Smiles – A Benefit For My Nephew September 23rd, 2010 | By Jeremy Victor Lucas Smiles. How can we help you Make Good Media? Three Views On The Future Of The CMO 7.
Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
JULY 23, 2010
Market share, and more importantly, MIND share is be gained every day. I’m thinking this was dreamed up in late 2008, early 2009. BY: EVAN WEST May 1, 2009 In a few short months, we will see the same come true in B2B marketing. Here is an interesting interview with William Robb , Director, Social Media Marketing for SAP. How can we help you Make Good Media? Yes or No?
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Think Mobile.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
About The B2Bblogger: Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content. How can we help you Make Good Media? Three Views On The Future Of The CMO 7. reasing brand engagement. A
Is It Time To Stop With The Social Networking “Addiction” label.
JULY 2, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Jeremy : In May of 2009, I opened an account on Twitter and shortly thereafter I found myself launching a business.
Where Does Print Advertising Fit Into Today's Marketing Mix.
JUNE 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? Reports show that B2B Ad Pages Tumbled 28.6% in 2009. How can we help you Make Good Media? Safety?
Marketing Automation Trends for 2010
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Christoper Doran, CMO, Manticore Technology ( @cdoran ). See also her recent blog post Five B2B Marketing Surprises From 2009.
28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
JULY 9, 2013
IBM Global CMO Study. Eloqua may be one of the largest and best-known companies in the marketing automation space, but they don’t have it especially easy. Eloqua needed to stand out against a whole lot of noise, and the way they succeeded was increasing employee contributions, and management buy-in. Content marketers need to be empathetic, detail-oriented, and tech-savvy.
Mobile Optimization: How To Optimize Your Website For Mobile.
SEPTEMBER 17, 2010
ComScore, also reported that as of December 2009 more than 234 million Americans were using mobile devices — 28 percent of them to surf the Web.” How can we help you Make Good Media? Three Views On The Future Of The CMO 7. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4.
B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
B2B Lead Generation Blog
APRIL 18, 2007
In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This morning I talked with Jim Berkowitz, who writes the CRM Mastery E-Journal.
Search Engine Marketing and B2B – #B2BChat
MAY 19, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Search Engine Marketing and B2B – #B2BChat May 19th, 2010 | By Andrew Spoeth This post is brought to you through a partnership between B2Bbloggers.com and the B2B Search Strategy Summit.