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| | DIGITAL BODY LANGUAGE
NOVEMBER 4, 2009 [2009, CMO] Winners of the 2009 Markie Awards
It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
| | B2BBLOGGERS
SEPTEMBER 19, 2012 [2009, CMO] Follow The Money To The CMO
It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. And follow they did. It started with Adobe’s purchase of web analytics company Omniture in 2009. So began the gold rush….
JULY 9, 2013 | WRITTENT
[2009, CMO] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
DECEMBER 20, 2012 | B2B MARKETING INSIDER
[2009, CMO] Marketing In Real-Time – The New Trading Room Floor
SEPTEMBER 19, 2012 | B2BBLOGGERS
[2009, CMO] Follow The Money To The CMO
SEPTEMBER 16, 2012 | BLUE FOCUS MARKETING
[2009, CMO] 2012 #Nifty50 Top Men in Technology on Twitter
FEBRUARY 16, 2011 | THE EFFECTIVE MARKETER
[2009, CMO] Marketing Automation Catching On Fire
SEPTEMBER 23, 2010 | B2BBLOGGERS
[2009, CMO] Lucas Smiles. A Benefit For My Nephew | B2Bbloggers.com - B2B.
| | ANYTHING GOES MARKETING
NOVEMBER 15, 2009 [2009, CMO] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.
| | CONNECT THE DOCS
DECEMBER 17, 2009 [2009, CMO] ClickInsights: What was your "Aha" moment in 2009? - Part 2
have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). What was your "Aha" moment in 2009?
| | DIGITAL BODY LANGUAGE
NOVEMBER 6, 2009 [2009, CMO] Social Media Buzz at a Live Event
We just finished up Eloqua Experience 2009, which was a spectacular event all around. One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. I was asked many times what we did to have that much social media buzz at a live event.
| | B2BBLOGGERS
JUNE 10, 2010 [2009, CMO] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. Step 5: Social media adoption.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 20, 2012 [2009, CMO] Marketing In Real-Time – The New Trading Room Floor
By Brian Kardon - CMO, Lattice Engines. vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009. Marketers’ offices resembled trading room floors. MORE >>
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011 [2009, CMO] Marketing Automation Catching On Fire
Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality … Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. MORE >>
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012 [2009, CMO] 2012 #Nifty50 Top Men in Technology on Twitter
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Especially important to us was putting emphasis on social executives , members of the C-Suite active in social media who are working to create a culture of transparency and authenticity in their companies. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Chris Adams – @chrishadams. Jeffrey L. MORE >>
B2BBLOGGERS | THURSDAY, SEPTEMBER 23, 2010 [2009, CMO] Lucas Smiles. A Benefit For My Nephew | B2Bbloggers.com - B2B.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Lucas Smiles – A Benefit For My Nephew September 23rd, 2010 | By Jeremy Victor Lucas Smiles. On January 25, 2009, my nephew Lucas Victor was born prematurely after just 29 weeks of pregnancy. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. How can we help you Make Good Media? At you. At me. Sign up. MORE >>
B2BBLOGGERS | FRIDAY, JULY 23, 2010 [2009, CMO] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Calling All Social Media Experts: Give Old Spice (and P&G) The Credit It Deserves July 23rd, 2010 | By Jeremy Victor You must be living in a vacuum if aren’t aware of the buzz surrounding the latest Old Spice videos that have gone viral. Market share, and more importantly, MIND share is be gained every day. I’m thinking this was dreamed up in late 2008, early 2009. MORE >>
- [2009, CMO] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com. B2BBLOGGERS | WEDNESDAY, MAY 26, 2010
- [2009, CMO] Is It Time To Stop With The Social Networking “Addiction” label. B2BBLOGGERS | FRIDAY, JULY 2, 2010
- [2009, CMO] B2B Mobile Marketing. there's an app for that | B2Bbloggers.com. B2BBLOGGERS | TUESDAY, MAY 11, 2010
- [2009, CMO] Where Does Print Advertising Fit Into Today's Marketing Mix. B2BBLOGGERS | THURSDAY, JUNE 3, 2010
- [2009, CMO] Marketing Automation Trends for 2010 LEADSLOTH | TUESDAY, JANUARY 12, 2010
- [2009, CMO] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy WRITTENT | TUESDAY, JULY 9, 2013
- [2009, CMO] Mobile Optimization: How To Optimize Your Website For Mobile. B2BBLOGGERS | FRIDAY, SEPTEMBER 17, 2010
- [2009, CMO] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 18, 2007
- [2009, CMO] Search Engine Marketing and B2B – #B2BChat B2BBLOGGERS | WEDNESDAY, MAY 19, 2010