article thumbnail

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

article thumbnail

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. Warren Buffet karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. Tags: marketing twitter sales2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet. annekeseley : " sales 2.0 is not the answer.

article thumbnail

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication.

article thumbnail

7 Marketing Challenges in the Travel Industry Today

QuanticMind

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Often, unhappy customers will post right on your Twitter or Facebook page with their complaints. Having a number of negative Google reviews can decrease clickthrough rates, not to mention limit sales.

article thumbnail

How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. A Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% You can follow him on Twitter and Google+. How much lower?

article thumbnail

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

To keep things going they almost have to have someone actively promoting or offering expertise through forums, twitter, and stuff like that. Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Nice stuff.