Chris Koch
MAY 19, 2014
He did a series of videos of himself demonstrating how to make art projects and then had the eerie experience of playing the videos in class while standing next to the monitor. Indeed, when he began uploading the videos to the internet (this was pre-YouTube days), they got tens of thousands of views. Viral How-Tos.
Convince & Convert
APRIL 16, 2013
People upload approximately 72 hours of video to YouTube every minute, and Google receives over two million search queries every minute. So what does it take to build a best-in-class digital analytics function from scratch? You get the idea, right? That digital analytics function does not just happen.
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Industrial Marketing Today
JANUARY 26, 2010
Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. It is not about you: Shift the focus from you to them.
Industrial Marketing Today
AUGUST 20, 2010
For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.
Industrial Marketing Today
JULY 6, 2010
Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”
Hubspot
APRIL 1, 2018
Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. This isn't the oldest or most well-known advertisement on our list, but it's become the most powerful over its nine-year (and still going) existence. So powerful and so true, you forget it's an advertisement.
Outgrow
MAY 23, 2022
Saksham Sharda: Tell us more about the Creator economy expo and how you managed to get world class speakers and content creators on board. And to my knowledge, there’s still none focusing on the middle class of content creators out there. They’re doing YouTube shorts. Joe Pulizzi: All right. Like what are you?
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