2009 Class Generation Lead Nurturing Lead Scoring 
The Effective Marketer
JUNE 23, 2009
Here I talk about the final 5 classes. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you are familiar with them, not much new material.
The Effective Marketer
JUNE 21, 2009
Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.
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Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch. The data is a couple of years old but still valid. Statistics include: • 16.5%
The Effective Marketer
JUNE 13, 2009
Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. We send it along to the sales reps so tat they can chase these “leads&# like eagles diving for their prey.
ANNUITAS
SEPTEMBER 21, 2010
I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”.
Anything Goes Marketing
SEPTEMBER 13, 2009
Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. How Email Contributes Further Down the Sales/Marketing Funnel.
Anything Goes Marketing
MAY 17, 2009
What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. amyblack : # sds09 how do you increase adoption?
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