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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. Creation of buyer-centric content. The need for new analytical skills.