Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Build a rock-solid reputation.

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Social Media Social Marketing B2B Marketing Peer-to-peer 48

Conversica

NOVEMBER 11, 2019

the leader in Intelligent Virtual Assistants for Customer Engagement, today announced that it has again been named to Deloitte’s Technology Fast 500 , a listing of the 500 fastest-growing technology, media, telecommunications, life sciences, and energy technology companies in North America. Media Contact for Conversica: Deborah Mullan.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Read on to get their insights.

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Adobe Experience Cloud Blog

NOVEMBER 1, 2011

by Maria Pergolino The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job.

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Paid Search Agency Companies B2B Buzz 48

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. United States License.

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Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). by Maria Pergolino According to the Radicati Group, Inc., Improve communication.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Is it by phone, email, or social media? And if sales is your profession, you need to learn and become a master of all three channels. In short, it seemed like a monumental waste of time.

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Thought Leadership Cold Calling Marketo Twitter 48

Ambal's Amusings

MAY 27, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Maria Pergolino.

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Adobe Experience Cloud Blog

MARCH 23, 2011

The State Of B2B Social Media Marketing. This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. B2B Sales and Social Media.

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B2B Marketing B2B Social Media Eye-Tracking 48

Ambal's Amusings

FEBRUARY 18, 2010

Does this mean cross-media, low-volume campaign all year long? Should marketers spread budget across time period and channels or one or two big programs? Social Media (blogs, Twitter, Facebook, LinkedIn). Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Read on to get their insights.

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Adobe Experience Cloud Blog

APRIL 1, 2011

We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. In 2009, it was the Kindle. Why calls matter.

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Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. Social media produce mediocre results when marketers jump into the technology without understanding their audience or selecting business outcomes first programs.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. This is especially true for the Millennials (aka Gen Y).

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Optimization Practices 48

Ambal's Amusings

MARCH 18, 2010

It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Rebel Brown's blog Phoenix Rising. MarketingSherpa.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

JANUARY 14, 2015

The company launched two new products: Vidyard Video Hubs , which gives marketers the power to easily create custom-branded video channels on their own corporate websites, and Vidyard Studio , which makes it easy for anyone in marketing and sales to create, share and track engagement in custom videos.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company launched two new products: Vidyard Video Hubs , which gives marketers the power to easily create custom-branded video channels on their own corporate websites, and Vidyard Studio , which makes it easy for anyone in marketing and sales to create, share and track engagement in custom videos.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

JANUARY 19, 2009

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Test social media channels. Several conversations with B2B marketers last year really opened my eyes to the role that social media can play in B2B demand generation.

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Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Ambal's Amusings

APRIL 29, 2010

When I work with clients to plan out their content strategies, everyone seems to know they need online content, but very few professionals have clearly defined the goals for each channel. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!).

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Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software).

Enterprise Management 40

Enterprise Management DemandBase Work Management Marketing Management 40

MLT Creative

JUNE 21, 2011

During the planning stages of the event, 2009-11 BMA National Chairman Gary Slack of Slack & Co. The first day, which was sponsored by Marketo , the speakers shared inspiring advice on unleashing your culture, your purpose, your employees, your company voice, your content and your enterprise spirit. See you next year! bmaunleash.”

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Adobe Experience Cloud Blog

JULY 7, 2010

A misconception I’ve heard is that social media is replacing email marketing. None of them have done anything but make the channel stronger. There is increased pressure on the channel to perform, but just sending more and more messages won’t build long term revenue opportunity. (It What do you tell marketers when you hear this?

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. Contextual information.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Heinz Marketing

FEBRUARY 8, 2021

If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. Very happy to have you all here.

Account Based Marketing 86

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 86

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. B2B Lead Generation Benchmark Study 2009. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. via Beth Harte). Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. Manager, Inbound Marketing, Marketo. In this post I want to focus on the trends in Marketing Automation for 2010. Creation of buyer-centric content. The need for new analytical skills.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The Oracle Social Media Participation Policy applies to.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. “With social media and blogging, it’s kind of changing that dynamic.&# Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S.

B to B 40

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Adobe Experience Cloud Blog

JANUARY 9, 2009

In The Fatal Mistake Boards and VP Sales Will Make In 2009 Planning , I discuss how lead generation causes new customer acquisition and salespeople fullfill it. With the multitude of promotion channels today (ie: social, blogs, email), what is your advice for B2B marketers striving toward a marketing ROI ?

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

Convince & Convert

JUNE 24, 2016

As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. She’ll also explore the dangers of “content for content’s sake” and the importance of joining your audience in the channels they frequent most.

Content 113

Content Work Management Planning Video Marketing 113

Single Grain

JULY 21, 2020

Netflix is a B2C media-service provider for entertainment purposes. History: Ubercab was originally founded by Garrett Camp (and, later, co-founder Travis Kalanick) in March 2009 after Camp hired a private driver to the tune of $800. Overview: Spotify is a Swedish music streaming and media services provider. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94