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Video for Financial Services: Banking and Beyond

Vidyard

Legend: 👍Customer Satisfaction 💰Operating Expense Saving 📈Increased Revenue Video for FinServ Education and Advisory 👍📈 Using video for education can improve customer satisfaction through increased awareness in investment strategy and trust in their advisor.

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Video for Financial Services: Banking and Beyond

Vidyard

Video for FinServ Education and Advisory Using video for education can improve customer satisfaction through increased awareness in investment strategy and trust in their advisor. YouTube is one of the main places, if not the first, people look for “how to” information on a new product.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, for marketers, a social media address is insufficient to manage that channel. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. through a new channel. Our job is to educate a marketplace to be objective driven.’What

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It also brings in conversion rates 6 times higher than other channels. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. The power to influence and engage an audience is what makes content marketing influential.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

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Social Pros 10 – Lauren Teague, PGA Tour

Convince & Convert

Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). Even in the PGA Tour account, we didn’t actively take over our own presence until 2009, the first part of that year. Then Stewart Cink followed not long after that in 2009.