Content Standard

FEBRUARY 27, 2018

In 2009, animal rights organization People for the Ethical Treatment of Animals (PETA) sparked controversy with its “Save the Whales” billboard, which featured a cartoon of an overweight woman accompanied by a tagline that read: “Lose the blubber. How’s that for a harsh reality?

Brand Identity 64

Brand Identity Branding Storytelling Work Management 64

Integrated B2B

MAY 8, 2015

B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. In response, businesses could take the opportunity to highlight case stories about creativity involving their products or services. 1, January–February 2009, pp. The key is providing enough detail.

Creativity 40

Creativity Trigger Marketing Lead Ranking Opinions 40

LeadSloth

MARCH 15, 2009

Most of the case studies seem to be B2C rather than B2B. Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Zoominfo

JULY 27, 2021

Labor shortages occur when workers are unavailable, or in this case, not rejoining the labor force as quickly as expected. per hour, unchanged since July 2009. Labor shortages and supply constraints. Despite an improvement in the overall unemployment rate, there’s still a labor shortage in the US. In June 2021, about 61.6

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15). Customer (16).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15). Customer (16).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Salesforce Marketing Cloud

AUGUST 2, 2022

The case for an intergenerational workforce. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%. But that isn’t the case. Inclusive companies posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

Zoominfo

OCTOBER 18, 2022

This, combined with the conventional wisdom about inbound demand-generation pioneered by the likes of HubSpot as long ago as 2009, perpetuates ideas that no longer align with how companies do business. We do not apply the same demand-gen or lead-gen growth strategies on every product line.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Valasys

AUGUST 24, 2023

The spacecraft consists of the carrier rocket, in this case the Chandrayaan-3, a lander which is used land the rover on the moon’s surface, and a rover, a device used for walking the moon. It was launched on October 22, 2008, and operated until August 28, 2009. This was not India’s first attempt to the moon.

Case Studies 52

Case Studies Analysis Studies Design 52

Sword and the Script | B2B

APRIL 27, 2021

Another case is paid social – I’m a big proponent of using paid social media to promote owned media for earned media purposes – but that’s a bit of a blend that doesn’t fit in a neat little box. I look back to 2008 and 2009 and I think we had the priorities right. Get your foundation right first, and build programs on top of it.

Order 98

Order B2B Marketing Budget Programs B2B 98

Contently

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. As they put it: “The hardest keyword to compete for.

Brand Identity 124

Brand Identity Branding Content Education 124

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Generated 50,000 visitors per month, along with 10,000 assessments and business case reports across all campaigns. Grew revenue by 26% and continued profitable growth for third straight year.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy.

Content 112

Content Advertising Agencies Social Media Webinar Metrics 112

Convince & Convert

FEBRUARY 27, 2014

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. In the case of The CMO Survey, and for social media expenditures in.

Research 156

Research Paid Search Agency Sample CMO 156

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Biznology

MARCH 27, 2019

I started working in social media back in 2009. He goes on to share some case studies from his book. These are elbowing out the qualitative, more human metrics we used to report on. You remember those metrics, don’t you? A trip in the “way back” machine. I am one of the original social media marketing tribe!

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Webbiquity

APRIL 5, 2010

Valeria Maltoni makes the case that “There is opportunity…for PR and media to step up their game and go from begging for to earning attention (because) both groups worry about circulation, in different ways,&# and then provides guidance on how to get more PR coverage in the crowded online news space.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JANUARY 10, 2010

Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. Too often, CMOs are expected to quickly improve various aspects of the business, from sales to communications, even though in many cases these issues require systemic organizational and cultural change outside the scope of marketing.

Enterprise Management 93

Enterprise Management Business CMO Digital Transformation 93

Webbiquity

JANUARY 10, 2010

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web. Ron Jones reviews popular Twitter tools, offers tips on finding the right people to follow while growing your own following, and provides a basic guide to understanding Twitter lingo.

Twitter 100

Twitter Tactics Tools Tips 100

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". What we do, how we do it, and who does it were transformed forever." Many of the ideas contained in The Context Marketing Revolution aren't new.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Zoominfo

JULY 27, 2021

Labor shortages occur when workers are unavailable, or in this case, not rejoining the labor force as quickly as expected. per hour, unchanged since July 2009. Labor shortages and supply constraints Despite an improvement in the overall unemployment rate, there’s still a labor shortage in the US. In June 2021, about 61.6

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

The ROI Guy

MAY 22, 2009

Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link] How to fight back?

Spending 40

Spending Forrester Case Study Case Studies 40

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

AUGUST 29, 2011

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Martech

FEBRUARY 24, 2022

Topics Covered: Accessible or web-based AR, platform overview, business goals, channel strategy, campaign mechanics and real-world use cases. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! – Time Required: 6 hours split into two live sessions over two days.

Planning 129

Planning Advertising Agencies Paid Search Agency Mobile Advertising 129

ClickZ

OCTOBER 9, 2020

It wasn’t until around 2009 that machine learning gained its legs and initiatives like the Netflix Prize, a content recommendations algorithm contest, catapulted the industry’s know-how forward and demonstrated its potential commercial applications within the martech landscape and beyond.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Digilant

OCTOBER 4, 2023

Supply Side Platform (SSP) Supply refers to the seller of media – in most cases, the publisher. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. And it only grows more complex.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. That means mapping out ways to ensure your business survives an economic downturn and staying a step ahead just in case a recession happens sooner rather than later. .

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

Adobe Experience Cloud Blog

JUNE 29, 2017

In this blog I’ll share three growth-hacking lessons and use cases that you can use to help generate ideas on how to use growth hacking for your organization and improve your results: 1. Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Use Your Best Customers as Your Research Lab.

Startups 134

Startups API Budget Programs Lead Ranking 134

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

NOVEMBER 29, 2010

List actions to be take for each objective, with completion dates, people responsible for each action and also think in terms of alternative actions (what to do in case the action is not successful). what to do if mommy bloggers don’t pick up our story or offer right away as we hope they will do). United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Zoominfo

APRIL 24, 2019

In most cases, content farming strategies emphasize quantity over quality. Search engines quickly recognized this problem and in 2009, Google officially announced that they no longer use meta keywords as a ranking signal ( source ). In other words, write for people, not for search engines. Content farming.

Tactics 189

Tactics Cost SEO Lead Ranking 189

Salesforce Marketing Cloud

MARCH 9, 2022

When I started in 2009, cloud computing wasn’t well known or widely recognized. government (external and internal defense, and business), an authorization by the JAB ensures the Salesforce environment is suitable at a high-impact level for almost any federal use case. With their distinct perspectives on operations within the U.S.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96