Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Marketing Craftmanship

AUGUST 19, 2011

Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Based on these impressions, website visitors will likely conclude one or all of the following: This company is out of business.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

markempa

JUNE 7, 2005

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

WriteSpark

NOVEMBER 11, 2008

Case Studies. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco.

Conference 120

Conference Copywriting Copyright Case Study 120

Parse.ly

SEPTEMBER 24, 2019

website with a spiffy brand refresh and a new and improved Content Library. The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Valasys

DECEMBER 18, 2019

Search Engine Journal : The website was founded in the year 2003 & has been consistently providing the readers with the latest news & best practices employed by the industry experts to scale their businesses. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? This narrows my search, allowing me to drill down to each hyperlinked website listed in these messages and uncover free white papers that have been submitted by Twitter users. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WriteSpark

FEBRUARY 18, 2009

Case Studies.          February 18, 2009 in Social Media | Permalink. Case Study Writer. Website Writer. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. |

Social Media 120

Social Media Media Forrester Copywriting 120

markempa

FEBRUARY 18, 2009

There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan. Search Engine Optimization - It seems that more and more marketers are focusing on making their websites search-engine friendly. 

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Vidyard

JANUARY 15, 2020

You can break the interview up into short clips to use on social media, or grab quotes for case studies. Interview videos can be sprinkled throughout your website, in customer testimonial hubs, on landing pages specific to the related product or event, or even the “About” section. It’s from 2009, but her advice still rings true.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

markempa

AUGUST 17, 2007

Download Lead-Nurturing-Content-Catalog-Sample.xls Next, start digging around for good content in places such as your website, shared network folders and other content management systems that you have access too and collect that data in your spreadsheet. To help you get started, I’ve put together a simple spreadsheet (with example data).

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Launch Marketing

NOVEMBER 6, 2019

Who They Are: If you listen to podcasts or are a frequent online shopper, you may already be familiar with Squarespace, a platform that provides consumers with easy-to-use templates for building websites. Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

WebMarketCentral

DECEMBER 17, 2009

What are the key signals of SEO quality on a website? Setting Expectations for Search Engine Optimization by Search Engine Watch Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. How does the increasing use of social media affect SEO efforts?

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

Industrial Marketing Today

SEPTEMBER 13, 2010

Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. Such a cool site! I cant wait to share!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Vidyard

FEBRUARY 10, 2021

You can break the interview up into short clips to use on social media, or grab quotes for case studies. Website Interview videos can be sprinkled throughout your website , in customer testimonial video hubs, on landing pages specific to the related product or event, or even the “About” section. Contents 1. Podcasts 3.4

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

SpotMe Blog

JUNE 13, 2023

This events agency applies these values and utilizes their global network and buying power to create memorable events. ITA Group designs events that meaningfully connect with attendees.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Ambal's Amusings

FEBRUARY 4, 2010

Website ThatWhitePaperGuy. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. ” Stephanie Tilton's Bio.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Contently

MAY 11, 2016

” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. We need to be top of mind.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Hubspot

FEBRUARY 23, 2017

Friendster launched in 2002, was rebranded as a social gaming website in 2011, and shuttered completely in 2015. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Publish blog content with a diverse array of examples and case studies from different brands and experts in your industry.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. It will be a constant resource for clients as well as adding to your websites SEO.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Chris Koch

APRIL 30, 2010

We can’t simply create an application that links to static website content, for example. B2B mobile marketing case studies. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). But first, we need to establish the reason for going mobile.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Online Marketing Institute

JUNE 25, 2009

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. In a competitive process, they stood out."

Consulting 40

Consulting Paid Search Agency B2B Marketing Privacy Policies 40

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Peter gave us a superb perspective on marketing, from the campfires of the Stone Age, to the beaches of Bay Watch, to hybrid clouds storing e xabytes of data. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48